Retail Merchandiser - March/April 2012 - (Page 72)

Beverage Retailer TOTAL WINE & MORE Vine to Checkout Line Total Wine & More is an independent leader in the wine and spirits category because it shares its in-depth knowledge with customers and connects with them outside of the store. A 72 retail-merchandiser.com March/April 2012 lready the largest independently owned wine, beer and spirits retailer in the United States,Total Wine & More has big plans for 2012. Senior Vice President of Customer Experience Steve Faith says the company plans to enter four big new markets this year – Albuquerque, N.M.; Dallas; Seattle; and Spokane, Wash. Combined with the 78 stores the company already has in 11 states, Faith says Total Wine & More expects its new locations to carry it to the next level after it reached a pair of monumental milestones in 2011. “We just had our 20th anniversary last year,” Faith says. “It was a momentous 20th anniversary because we hit $1 billion in sales.” Total Wine & More has become a mecca for discriminating customers. However, it takes more than a wide selection to please the discerning beverage enthusiast, and Total Wine & More knows that topnotch customer service and education complete the experience. The company has reached the upper echelon of the beverage retailing industry through these means, and it says these will continue to serve as the foundation of its future success. A Good Education With thousands of wine varieties available in its stores, Total Wine & More believes it’s important to demystify the shopping experience for its customers. http://www.retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Contents
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012

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