Retail Merchandiser - March/April 2012 - (Page 68)

Licensing K’NEX BRANDS Dream Builders For two decades, K’NEX Brands has been focused on building worlds that kids love and it continues on that path with many new product lines. hat began with a simple rod and connector set has led K’NEX Brands to take its place as a leading manufacturer of building and construction toy sets in the world. With headquarters and a manufacturing facility in Hatfield, Pa., the company distributes products in more than 30 countries, as well as Lincoln Logs in North America. The company operates based on a number of guiding principles. It strives to be a financially successful and socially and environmentally responsible company while producing unique products that are enriching, educational and safe. “When I look at our business, in one sense it is like we are putting on a show every day,” President and CEO Michael Araten says. “We must always create relevant content for the audience.” W Made in the USA Founded in 1992, K’NEX has an important relationship with The Rodon Group, which has operated since 1956. The Rodon Group is owned and operated by the Glickman family, and Joel Glickman is the K’NEX chairman, as well as the inventor of the original K’NEX rod and connector building system. Before starting K’NEX, Glickman pitched the original color-coded connection and rod system to many large toy companies, all of which rejected the product. The Rodon Group works closely with K’NEX and manufactures all bricks, rods and connectors in the United States. It uses state-of-the-art, custom injection molders of high-precision plastic components and holds ISO 9001 certification. The Rodon Group’s commitment to environmental sustainability takes advantage of a manufacturing process that minimizes packaging, transportation costs, waste, water consumption and energy. “We are big believers in automation and lean principles,” Araten says. “Starting with ISO certification, we have the discipline that allows you to eliminate Michael Araten Hatfield, Pa. 68 March/April 2012

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012