Retail Merchandiser - March/April 2012 - (Page 56)

Retail HALLMARK CARDS CANADA Sharing Feelings Hallmark Cards Canada helps people express their emotions through embracing technology in products and services. hen it comes to greeting cards, there is not a better-known brand than Hallmark. Janet Boychuk says the company stands as one of the most recognized name brands in the world, next to Coca-Cola, Colgate and Hershey’s. The Hallmark brand is consistently in the top 10 most recognized and trusted brands. “We are considered to be the leader in providing consumers quality products that help them connect with others in a creative and caring way.” Boychuk is the national real estate and market development director for Hallmark Canada. Based W in Toronto, Boychuk states that “there are 220 Hallmark branded stores across the country operated both corporately and by independent franchisees which offer greeting cards, stationery, gift wrap, keepsake ornaments, books and gift products. “Many of our products are also offered by the key account customers we serve in the department, mass, grocery and drug channels.” The privately held Hallmark has kept its brand promise for more than a hundred years and has evolved with the trends and changing needs to stay top of mind. “A Hallmark moment is frequently used to describe an emotional and caring event, and 56 March/April 2012

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012