Retail Merchandiser - March/April 2012 - (Page 48)

Retail FRUTH PHARMACY Prescribing Choice Customers who choose Fruth Pharmacy are likely to find themselves with more product options and individualized service. P Lynne Fruth Point Pleasant, W.Va. 48 March/April 2012 eople have a lot of choices when it comes to choosing a pharmacy. But not every pharmacy returns that favor. Fruth Pharmacy is one organization that sees providing consumers with more choices and personal service as integral pieces of its mission. “The big boxes limit their selection, and we are competitive because we don’t tell the customers what they have to buy,” President Lynne Fruth says. “The big-box mentality is to pick a few vendors and have a limited amount of SKUs. At Fruth, you have more choices. Our customers know we will go out of our way to bring in a product for them.” Loyalty Matters Fruth Pharmacy operates 25 stores – 16 in West Virginia and nine in Ohio. It employs around 700 people, including 70 pharmacists.The essence of the company culture boils down to its ability to get to know the customers and bring in hard-to-find products that no other stores carry. Fruth says its pharmacists’ long tenures help maintain relationships with customers, as well. Many people see their pharmacist as a big part of their healthcare team, and they want someone who will explain medications and make recommendations about what overthe-counter (OTC) products are safe.

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012