Retail Merchandiser - March/April 2012 - (Page 44)

Retail SPORTSMAN’S WAREHOUSE Success is Second Nature A knowledgeable staff, extensive product offering and an enhanced e-commerce site help Sportsman’s Warehouse cater to the needs of anyone who is interested in outdoor activities. early 50 percent of the American population engages in outdoor activities each year, which amounts to 137.9 million people, according to the Outdoor Industry Association (OIA). People don’t have to live in a particular area to enjoy the outdoors – cities from the east (Burlington, Vt.) to west (Portland, Ore.) and north (Minneapolis) to south (Asheville, N.C.) are popular for their range of outdoor activities, and residents of rural areas enjoy a close proximity to the open American landscape. Additionally, outdoor activities can be as low-tech or high-tech as people care to make them. Whether a person is a full-fledged enthusiast or newcomer to outdoor activities, Sportsman’s Warehouse is proud to be “America’s premier outfitter” by supplying whatever is necessary for their full enjoyment. N Karen Seaman Midvale, Utah Based in Utah, Sportsman’s Warehouse operates more than 30 locations throughout the West, Southwest and Southeast, as well as Alaska and Iowa. In each of its stores, Sportsman’s Warehouse strives to provide consumers with the right equipment for their particular activities and does this through a combination of brand-name products, a friendly and lowkey shopping environment, great prices and knowledgeable staff, according to Chief Marketing Officer Karen Seaman. “Our stores and our e-commerce site have one clear mission – to provide a great shopping experience,” she says. “We offer the brands they want and use our expertise to enhance their outdoor experience and make it memorable.” Sportsman’s Warehouse serves people interested in nearly any outdoor activity, including hunting, fish- 44 March/April 2012

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012