March/April 2012 |
CONTENTS New & Notable
86
Noteworthy products in all categories.
16
COVER STORY
With motherhood comes new opportunities for the Jessica Simpson line of fashions and accessories.
6 MARKETING
Creating Value
Retail merchandisers sometimes overlook one timeless, tried-andtrue method of standing out in an already crowded field: creating value for the customer.
8 BEST PRACTICES
Design Strategies
The C3 philosophy – commerce, culture and community – solves the problem of how to connect and engage with customers andhelps brands evolve in real-time.
UPFRONT
10 TOY FAIR 2012 WRAP-UP
Digital Integration
12
13
11 EXPO WEST 2012 WRAP-UP
It’s Natural
12 FASHION WEEK 13 CATEGORY INSIGHT
Health and Beauty Care CHINA SOURCING 14 FAIR 2012 PREVIEW China Fair Grows
March/April 2012
retail merchandiser 3
Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012