Retail Merchandiser - January/February 2012 - (Page 83)

Retail B-O-F CORP. The First Choice B-O-F Corp. is using collaboration and innovation to become its clients’ preferred provider of gravity flow shelving products. I n any business, companies have to remained concerned about what their clients think. At BO-F Corp., associates stay focused on this question its clients might ask themselves: “What has B-O-F done for me lately?” COO Patrick Mitten says B-O-F strives to make sure its clients always feel that they have hired the right company. “Our No. 1 priority is to deliver customer satisfaction – each and every day,” he declares. The Aurora, Ill.-based B-O-F specializes in gravity flow shelving products for supermarkets, drugstores, and convenience and liquor stores. Founder Edward Knorring started the firm in 1953, selling material handling efficiency concepts, such as motorized conveyor belts, mechanical checkout counters, roller shelving and shopping carts to the retail grocery industry. Throughout the years, B-O-F expanded and acquired the capabilities to produce additional products, including carton cutters, crowd control and gravity flow shelving. The company had great success in 1982, when it started manufacturing gravity flow shelving products through its Bev-O-Flow division called Nyla-Track and The Milk Man.The new products allowed retailers to control product rotation and freshness, reduce stocking labor and increase sales efficiently. Within five years, B-O-F became completely Patrick Mitten Aurora, Ill. January/February 2012 retail merchandiser 83

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012

Retail Merchandiser - January/february 2012
What the Nose Knows
Customized Marketing
Greener Logistics
Illuminating Retail
Toy Fair 2012 Preview
Wandering Wallet
Targeting Digital Neighborhoods
Ces 2012 Show Wrap-Up
Category Insight
Striker Entertainment
Joester Loria
Sony Pictures
Mind Candy
Empowered Media LLC
Global Icons
Pep Boys
Tedeschi Food Shops
New Hampshire Liquor
B-O-F Corp.
New & Notable

Retail Merchandiser - January/February 2012