Retail Merchandiser - January/February 2012 - (Page 76)

Retail TEDESCHI FOOD SHOPS A Great Convenience Tedeschi Food Shops has implemented innovative corporate and in-store programs to let everyone know it is much more than the average convenience store. Peter Tedeschi Rockland, Mass. hen Peter Tedeschi stepped in as president and CEO of Tedeschi Food Shops four years ago, complete unification was his first mission. The convenience store brand – with 190 stores in Massachusetts, Connecticut, Rhode Island and New Hampshire – has family roots planted in a company that began in 1923. Angelo Tedeschi, Peter Tedeschi’s grandfather, built the business from his basement and then from the back of a delivery truck, selling imported Italian meats and cheeses. His sons joined in the trade and opened a string of supermarkets before selling the brand to Stop & Shop. But the entrepreneurial spirit remained. The family soon re-entered the supermarket busi- W ness with the opening of their first Angelo’s supermarket in 1964. The acquisition of the Curtis supermarket chain in 1972 moved the Tedeschi family into the convenience store business, since at the time Curtis had six supermarkets, three mini-markets and 24 convenience stores. In 1980, with 53 convenience stores in its arsenal, the Tedeschis sold the markets and focused on the convenient side of things. In 1996, the company acquired 64 Li’l Peach convenience stores and in 2002 it acquired the Store24 chain, which consisted of 80 convenience stores. Peter Tedeschi arrived during a major re-branding effort. All Store24 and Li’l Peach stores were taking on the Tedeschi name – “flying one flag” as Peter Tedeschi describes it. 76 January/February 2012

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012

Retail Merchandiser - January/february 2012
What the Nose Knows
Customized Marketing
Greener Logistics
Illuminating Retail
Toy Fair 2012 Preview
Wandering Wallet
Targeting Digital Neighborhoods
Ces 2012 Show Wrap-Up
Category Insight
Striker Entertainment
Joester Loria
Sony Pictures
Mind Candy
Empowered Media LLC
Global Icons
Pep Boys
Tedeschi Food Shops
New Hampshire Liquor
B-O-F Corp.
New & Notable

Retail Merchandiser - January/February 2012