Retail Merchandiser - January/February 2012 - (Page 6)

TECHNOLOGY What the NOSE KNOWS Retailers smell opportunity in signature scents associated with their brand and scent their stores with the fragrances they are selling. Whenever Lisa Bridge, director of education for Seattle-based Ben Bridge Jeweler, catches a whiff of licorice, memories from her childhood come flooding in. “It always takes me back to when my brother was learning to swim at the pool,” she recalls. 6 January/February 2012

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012

Retail Merchandiser - January/february 2012
What the Nose Knows
Customized Marketing
Greener Logistics
Illuminating Retail
Toy Fair 2012 Preview
Wandering Wallet
Targeting Digital Neighborhoods
Ces 2012 Show Wrap-Up
Category Insight
Striker Entertainment
Joester Loria
Sony Pictures
Mind Candy
Empowered Media LLC
Global Icons
Pep Boys
Tedeschi Food Shops
New Hampshire Liquor
B-O-F Corp.
New & Notable

Retail Merchandiser - January/February 2012