Retailers have a small window of opportunity to make a good online impression with potential customers.
With the holiday shopping season behind them, retailers now are looking to transform more of their sales into a personalized desktop shopping experience to capture consumers who are increasingly willing to spend their dollars online. Are consumers going to spend more this year? According to a recent American Research Group survey, the answer is probably not. Eighttwo percent of those surveyed said they planned to spend less or the same as last year. This means retailers will have to work harder to woo shoppers to buy.
They can do this by making some costeffective adjustments that are easy to deploy to their online retail sites to target visitors to their websites where it often matters most – closer to home in their own digital neighborhoods. Research shows many timepressed shoppers are turning to the Internet to find the information and products they are looking for.
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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012