Retail Merchandiser - January/February 2012 - (Page 20)

TECHNOLOGY W andering W allet Are you prepared for the next generation of contactless payment devices and mobile wallet technologies? The rollout of Google Wallet shows that mobile payments are a reality, creating a new way to pay, ultimately eliminating consumer dependence on credit and debit cards, checks and even cash. Today, millions of consumers are equipped with contactless-enabled debit cards, credit cards and other contactless payment devices. Adoption is likely to grow rapidly with the emergence of mobile phone-based near-field communication (NFC) payments. In fact, the pay-byphone market will make up $22 billion in transactions by 2015, according to a forecast by research firm Aite Group. Mobile devices are on the forefront of revolutionizing how consumers monitor finances, make purchasing decisions and pay for transactions. Part of this revolution is the idea of universal commerce – a new A vending machine accepts payment from a smart phone with mobile payment technology. reality in which consumers expect a more integrated buying experience that is quick and consistent everywhere, anytime. For example, offline shopping and ecommerce have converged through mcommerce and created new consumer expectations. In addition to a more integrat- 20 January/February 2012

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012

Retail Merchandiser - January/february 2012
What the Nose Knows
Customized Marketing
Greener Logistics
Illuminating Retail
Toy Fair 2012 Preview
Wandering Wallet
Targeting Digital Neighborhoods
Ces 2012 Show Wrap-Up
Category Insight
Striker Entertainment
Joester Loria
Sony Pictures
Mind Candy
Empowered Media LLC
Global Icons
Pep Boys
Tedeschi Food Shops
New Hampshire Liquor
B-O-F Corp.
New & Notable

Retail Merchandiser - January/February 2012