Retail Merchandiser - January/February 2012 - (Page 19)

TOY FAIR 2012 SHOW PREVIEW Toying With Retail Find out what the hottest new toys will be in 2012 at the 109th annual American International Toy Fair. M ore than 1,100 exhibitors from around the world will vie for attention at the 109th annual American International Toy Fair Feb. 12 to 15 at the Jacob K. Javits Convention Center and at showroom locations in New York. More than 250 companies will be exhibiting for the first time to attendees who will include retailers, wholesalers, importers, buying groups and trade guests from nearly 100 countries. Last year’s Toy Fair occupied more than 360,400 net square feet of space on-site at the Javits Convention Center. Independent and specialty retailers will find educational sessions on increasing their sales, maximizing non-traditional space, and inexpensive ways to attract the right product and the right customer. Keeping on the leading-edge of the technology curve, the fair has added an interactive touch screen wall to the show floor. The Fair Necessities interactive wall is an oversized iPad that will allow multiple users to interact with pertinent show information – from floor plans and scheduled events to exhibitor listings, apps, videos and more – on the 3meter touch screen. Leading up to and during the show will be lots of activity on Twitter, Facebook, YouTube, Flickr and the Toy Fair NY Blog, as well as the Toy Fair NY and Toy Industry Association websites. Remember to use the hashtag #TF12. A product preview will be hosted by the Toy Fair public relations team at 10 a.m. Feb. 11 at the Javits Convention Center. Information gathered at the 15-minute preview appointments will be used to promote products and companies to media during the show. At press time, more than 400 print, broadcast and online outlets had pre-registered for the Toy Fair. More than 1,000 global media representatives are expected at the show. A toy safety compliance update will be held from 9:30 a.m. to 12:30 p.m. Feb. 14 to remind manufacturers, retailers, toy designers and testing labs of the latest news and developments related to toy safety laws. A regulatory and legislative overview will be provided along with changes to toy safety standards and the current and future priorities of the Consumer Product Safety Commission (CPSC). International issues of interest also will be covered briefly. The session will include presentations from CPSC Small Business Ombudsman Neal Cohen. CPSC Chairman Inez Tenenbaum and other representatives of the commission have been invited to speak. For more information about the Toy Fair, visit www.toyassociation.org. O Last year’s Toy Fair occupied more than 360,400 net square feet of space on-site at the Jacob K. Javits Convention Center in New York. January/February 2012 retail merchandiser 19

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2012

Retail Merchandiser - January/february 2012
Contents
What the Nose Knows
Customized Marketing
Greener Logistics
Illuminating Retail
Toy Fair 2012 Preview
Wandering Wallet
Targeting Digital Neighborhoods
Ces 2012 Show Wrap-Up
Category Insight
Calendar
Striker Entertainment
Beanstalk
Joester Loria
Stardoll
Sony Pictures
Mind Candy
Empowered Media LLC
Global Icons
Pep Boys
Tedeschi Food Shops
New Hampshire Liquor
B-O-F Corp.
New & Notable

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