Retail Merchandiser - September/October 2011 - (Page 60)

Retail 2CHECKOUT.COM Safe, Secure, Convenient exists to make the back-end much easier for online retailers, and its founder says the company serves more than 80,000 merchants today. Alan Homewood Columbus, Ohio uring the height of the Internet boom in 1999, former database technology consultant Alan Homewood aspired to start his own web-based business, but struggled to develop a specific plan. After extensive research and brainstorming, Homewood identified one of the biggest challenges for online businesses: performing safe, secure and easy financial transactions over the Internet. “In 1999, online payment processing was a huge problem,” Homewood says. “The fees were high for web-based companies, and every service provider in the market was offering expensive solutions just to get started. My goal was to simplify the back-end functionality for smaller businesses at a lower price, D so aspiring entrepreneurs had a legitimate solution they could afford, was reliable and that they could actually operate themselves.” Homewood recognized a niche in the market to serve smaller start-ups with affordable payment processing services. For a $50 entry fee, clients would then pay 5.5 percent per product sold through and no other fees. “Our system and its all-inclusive pricing model was designed to empower clients to focus less time and energy on payments management and integration and more time on growing their business by selling more products,” he says. “At the time, there were so many aspiring small business owners in the marketplace that were one step away from living their dream as an inde- 60 September/October 2011

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2011

Retail Merchandiser - September/October 2011
Will mCommerce Make Black Friday Green?
Ho, Ho, Ho!
The Look
Category Insight
Back to Business
PGA Tour
Kathy Ireland Worldwide
Ludorum - Chuggington
Monopoly - Hasbro
Coast Guard Exchange System
University Book Store Inc.
U.S. Cavalry Store
National Cattlemen’s Beef Association
Chino Valley Ranchers
Freeman Beauty Labs
New & Noteable

Retail Merchandiser - September/October 2011