Retail Merchandiser - September/October 2011 - (Page 43)

Licensing KATHY IRELAND WORLDWIDE Providing Solutions Designing and marketing an array of products for families and busy moms has helped this icon of the fashion world build her company into a global tour de force. ew young companies can lay claim to the kind of brand strength and recognition Kathy Ireland Worldwide enjoys. Its namesake was well known for her modeling and acting career prior to the establishment of the design and marketing firm in 1993. But according to the CEO and chief designer – Kathy Ireland herself – the organization’s ability to grow to gross more than $1.4 billion in annual retail sales goes way beyond name recognition. “Our inherent strength is the different perspectives that our people bring to the table,” Ireland says. “That allows us to serve our customer in a powerful way. We’re really able to understand her and relate to what she’s going through. I’m involved in every area, yet I have experts who help make up this wonderfully diverse group and become a business family that understands when you treat people the way you would want your family members treated, there’s no limit to what you can accomplish together.” The company’s goal is to provide “families, especially busy moms” with solutions that make their lives a little easier. Its product lines are diverse, ranging from furniture, flooring, lighting and accessories, window treatments and replacement windows to bedding, candles, fine porcelain, decorative shelving, apparel, fine jewelry, wedding gowns and much more. Brand solutions have come about through relationships with design experts like ACafe Society by Chef Andre and Jardin by Nicholas Walker. Headquartered in Rancho Mirage, Calif., the company has offices and design studios in Honolulu, Los Angeles and Santa Barbara. F Branching out The brand got its start thanks to a pair of socks that became a best seller for sporting goods stores and then Kmart. As the company grew, Ireland looked to flesh it out with people who were trainable and good listeners who could hear what customers were Kathy Ireland Rancho Mirage, Calif. September/October 2011 retail merchandiser 43

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2011

Retail Merchandiser - September/October 2011
Will mCommerce Make Black Friday Green?
Ho, Ho, Ho!
The Look
Category Insight
Back to Business
PGA Tour
Kathy Ireland Worldwide
Ludorum - Chuggington
Monopoly - Hasbro
Coast Guard Exchange System
University Book Store Inc.
U.S. Cavalry Store
National Cattlemen’s Beef Association
Chino Valley Ranchers
Freeman Beauty Labs
New & Noteable

Retail Merchandiser - September/October 2011