Retail Merchandiser - September/October 2011 - (Page 32)

NATIONAL FOOTBALL LEAGUE Game Time Game Time is the leader in licensed sports watches and the Exclusive Watch of the NFL. We currently have programs running in most major retail outlets as well as drop-ship programs on over 500 retail sites. Game Time is currently licensed by the NFL, MLB, NBA, NHL, NASCAR, MLS and over 100 colleges. “ Every game takes on a life of its own, and that gives us an opportunity to elevate our brand so it is more engaging. Rico Industries/ Tag Express Wondering where all the flags and pennants come from the day after the Super Bowl? An NFL licensee for the last 26 of its 67 years in business, Rico Industries, Inc./Tag Express manufactures dozens of products that day and every other day of the year. Its attractive designs and low to medium price points provide impulse sales at excellent margins. the league’s five-year tradition of holding a game at London’s Wembley Stadium. Kane said international fans attach themselves to the game in a much different way than American fans. At any given NFL stadium in the United States, the majority of fans adorn themselves in the colors of the home team. At the Lon- don game, however, all 32 teams will be represented almost irrespective of the two teams playing in the game. “It is a different world. Everything begins with the brand that we have, and we’ve gotten much better at understanding how international fans connect to that,” Kane says. ” The right mix Now that the league and its players are back at work on the gridiron, Kane is happy to turn his attention 32 September/October 2011

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2011

Retail Merchandiser - September/October 2011
Will mCommerce Make Black Friday Green?
Ho, Ho, Ho!
The Look
Category Insight
Back to Business
PGA Tour
Kathy Ireland Worldwide
Ludorum - Chuggington
Monopoly - Hasbro
Coast Guard Exchange System
University Book Store Inc.
U.S. Cavalry Store
National Cattlemen’s Beef Association
Chino Valley Ranchers
Freeman Beauty Labs
New & Noteable

Retail Merchandiser - September/October 2011