Retail Merchandiser - September/October 2011 - (Page 15)

CATEGORY INSIGHT Brick and Mortar Vs. Online CONSUMER ELECTRONICS The good news for brick-and-mortar retailers with web sites is that the Internet is still more a According to an research than a purchase medium for consumer of online survey, electronics products, a recent report by market consumers research televiresearch company The NPD Group indicates. sions online before purchasAccording to NPD’s “E-commerce and Consumer Electronics: Online Shopping and ing them, but only 19 Purchasing” report, 56 percent of consumers repercent actually pursearch televisions online before purchasing them, chase them online. but only 19 percent actually purchase them online. Internet research on smart phones was done by 52 percent of consumers but only 23 percent said they would actually purchase them online. Personal computers had the highest rate of Internet research – 66 percent of consumers said they researched them – and 34 percent expect to make an actual purchase online. Of consumers responding to the survey, 76 percent have researched products at a retailer’s website compared with 62 percent at a manufacturer-direct website and 65 percent at an online-only site. NPD’s “E-commerce and Consumer Electronics: Online Shopping and Purchasing” report is based on online surveys given in June 2011 to a representative sample of 1,326 panelists from NPD’s online panel. Results were balanced to represent the U.S. adult population. O 56% UPCOMING | Retail events to squeeze into your calendar November 1-3 Automotive Aftermarket Products Expo Sands Expo Center, Las Vegas The Automotive Aftermarket Products Expo (AAPEX) represents the do-it-yourself retail aftermarket and the “professionally installed” aftermarket. More than 1 million square feet of space makes AAPEX the global source for parts, accessories and service equipment.. November 13-15 PLMA’s 2011 Private Label Trade Show Rosemont Convention Center, Rosemont, Ill. Near Chicago’s O’Hare International Airport, the show will present more than 2,000 exhibit booths, featuring food, snacks and beverages, household and kitchen products, GM, and health and beauty. Exhibitors range from large, well-known store brand makers to small and medium-size companies. November 2-4 ARE: 56th Convention and Industry Summit Four Seasons, Palm Beach, Fla. The condensed program of the annual convention of the Association for Retail Environments (ARE) gives the same amount of information with less time away from the office. Networking activities with peers are combined with industry-specific content to provide valuable takeaways. November 29-30 ICSC RetailGreen Conference and Trade Exposition J.W. Marriott Desert Ridge Resort and Spa, Phoenix This year’s conference by the International Council of Shopping Centers has been completely redesigned and upgraded to provide a fresh view of how sustainability is changing the retail landscape. Sessions are designed to help owners and retailers improve their performance. September/October 2011 retail merchandiser 15

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2011

Retail Merchandiser - September/October 2011
Will mCommerce Make Black Friday Green?
Ho, Ho, Ho!
The Look
Category Insight
Back to Business
PGA Tour
Kathy Ireland Worldwide
Ludorum - Chuggington
Monopoly - Hasbro
Coast Guard Exchange System
University Book Store Inc.
U.S. Cavalry Store
National Cattlemen’s Beef Association
Chino Valley Ranchers
Freeman Beauty Labs
New & Noteable

Retail Merchandiser - September/October 2011