Retail Merchandiser - September/October 2011 - (Page 13)

THE LOOK The Rise of A Soho creative consultancy follows its ‘C3’ philosophy ‘to create an invigorated brand experience that transforms customers from consumers to empowered.’ Pompei Pompei A.D. ( is a leading creative consultancy – specializing in design and branding – for retail, museum, hospitality and other sectors. Founded in 1990 by Ron Pompei, the company has its headquarters in a Soho (New York) loft space designed for creativity and collaboration. Pompei’s “C3” philosophy merges commerce, culture and community. The firm has a track record of defining/creating brands for clients such as Anthropologie, Urban Outfitters, Free People, Disney Stores, Discovery Channel Stores, Levi’s, l’Oréal, Monsoon, Locale, Coca-Cola, Whole Foods and others throughout the world. Pompei A.D. created a new footwear and accessories boutique-style concept store for the Aldo Group in Montreal that creatively celebrates art, fashion and community. Featuring innovative shoe design from leading brands, Locale also will highlight the work of individual visual artists working locally in a series of curated in-store exhibits. The new Locale brand concept embodies the spirit and experience of a collective of artists and designers. The design takes its physical cues from live/work loft spaces, galleries and workshops. Participatory elements – such as a large chalkboard community wall, fashion magazine libraries and brand inspiration boards within the store – support the creativity story, allowing the visitor to feel like a part of the aspirational collective. A focal lounge area for trying on shoes is located in the front of the store, so that activity is always seen in the windows. Operable windows at the storefront remove the barriers between inside and outside and invite passersby to be a part of the experience before they are even in the store. Brand collateral has been produced through partnerships with artists and galleries, allowing synergies between the art world and the brand. These partnerships allow Locale to leverage creativity in unique ways, and create cyclical messages that are fresh and introduce elements of contemporary art culture. The new Locale stores are places that will inspire visitors to come and see what is happening, based on the activity, the creativity and the multidimensional context of the experience within. O Locale highlights the work of individual visual artists working locally in a series of curated in-store exhibits. September/October 2011 retail merchandiser 13

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2011

Retail Merchandiser - September/October 2011
Will mCommerce Make Black Friday Green?
Ho, Ho, Ho!
The Look
Category Insight
Back to Business
PGA Tour
Kathy Ireland Worldwide
Ludorum - Chuggington
Monopoly - Hasbro
Coast Guard Exchange System
University Book Store Inc.
U.S. Cavalry Store
National Cattlemen’s Beef Association
Chino Valley Ranchers
Freeman Beauty Labs
New & Noteable

Retail Merchandiser - September/October 2011