Retail Merchandiser - March/April 2018 - 9

LICENSING EXPO PREVIEW
Walmart & BuzzFeed Team Up

Walmart and BuzzFeed have teamed up to launch an exclusive line
of Tasty kitchenware that will bring the fun, ease and accessibility of Tasty's signature recipe videos to consumers nationwide.
The kithcenware includes more than 75 products ranging from
non-stick cookware and high-quality bakeware to kitchen gadgets,
accessories and more, ranging from $4.44 to $99.00. The line features bright colors and includes all the tools necessary to prepare
Tasty's more than 2,700 recipes. The cookware range is available
exclusively at Walmart, Walmart.com and Jet.com.
The kitchenware line marks Tasty's biggest consumer products
Licensing project to date and is the latest product launch from
BuzzFeed Commerce, a division tasked with creating physical
products and social commerce experiences. BuzzFeed Commerce
also developed the New York Times bestselling Tasty Latest &
Greatest cookbook in partnership with Penguin Random House,
with several more cookbooks in development. BuzzFeed will be
expanding the Tasty product range further in North America in
2018, including programs in a number of food categories and
kitchen electrics, and is in active discussions with retailers around
the world.
Tasty is the world's largest social food network in the world, and
reaches nearly 540 million people globally with its signature recipe
videos. The brand is part of BuzzFeed Media Brands' lifestyle verticals, which also include Nifty for DIY, Goodful for well-being, and
As/Is for beauty
and style. BuzzFeed Commerce
is in advanced
discussions with
major retailers
and licensees for
similar programs
with these other
lifestyle verticals.

celebrity friends and continuous shares and likes across his
social media channels, companies began to see Doug the
Pug as a brand, not just an adorable dog."
Remarkable Brands were able to commercialize Doug
the Pug via licensing because of his "extremely loyal"
fans. "We always wanted to ensure that the merchandise
certainly captured Doug's fun-loving personality," Reiner
explains. "Therefore, we look to develop partnerships with
best-in-class licensee's as well as retailers that capture his
likeness, his impressive wardrobe and his love of food. We
currently have a host of Doug The Pug items that can be
found across several retailer accounts."  
Mosier notes that nontraditional licensing, especially
in regards to social media influencers, has become a hit in
today's society because celebrities "are made on the Internet." "The Internet is the newest and most effective form
of advertising, and influencers are able to reach millions
of people with the click of a button," she says. "While an
influencer can certainly have their own merchandise line
of T-shirt's on a web store, to be able to direct their fans
to a brick-and-mortar store is not only effective, but more
beneficial for the licensor since you are now reaching both
your typical foot traffic and the entire internet." O

without having something special. And that's exactly
what Doug the Pug has, as the small canine has charmed
his way into the hearts of people worldwide.
Doug's owner, Leslie Mosier, saw this when she adopted
him as an eight-week-old puppy. "Not only does Doug
have a large dedicated following, but he is an adorable
pug," Mosier says. "Pugs are an incredibly popular breed
across the world that continue to gain attention and popularity. Making products that not only showcase Doug's cute
face, but also his relatable and funny brand, makes for a
very merchandisable figure."
Remarkable Brands Inc. is the worldwide licensing
company for Doug the Pug. Founder Stacey Reiner notes
that when the New York City-based company first began
presenting Doug the Pug, the world of social media influencers were just starting to come to the forefront. "It took
time for people to understand the power of Doug," Reiner
recalls. "However, once they heard Doug the Pug has
over 11 million social media fans, over 1 billion Facebook
video views, a best-selling New York Times book, a list of
Volume 58, Issue 2

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
Retail Merchandiser - March/April 2018 - 57
Retail Merchandiser - March/April 2018 - 58
Retail Merchandiser - March/April 2018 - 59
Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
Retail Merchandiser - March/April 2018 - 64
Retail Merchandiser - March/April 2018 - 65
Retail Merchandiser - March/April 2018 - 66
Retail Merchandiser - March/April 2018 - 67
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Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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