Retail Merchandiser - March/April 2018 - 69

RETAIL TECH SOLUTION PROVIDER
tives such as BOPIS. Contemporary enterprise software platforms
that enhance customer service and
offer popular click-and-collect options raise the shopping experience
to new levels. Increasing investment
in various in-store mobile technologies - including a robust online
presence, industry-specific application software, handheld hardware
and mobile printers - helps ensure
the BOPIS experience is seamless
and pleasant every step of the way,
from online ordering through efficient, frictionless fulfillment.
A number of strategies are
proving successful at supporting
this goal. Mobile apps encourage
shoppers to check in with staff
members as they arrive at the store,
pre-picking streamlines fulfillment
and mobile printers help sales
associates quickly print barcoded
labels that ensure product accuracy. Providing designating parking
and dedicated staff runners to load
customer vehicles also help to meet
elevated customer expectations.
2. Improve warehouse inventory
management practices by taking

advantage of mobile technologies.
Streamlining warehouse inventory
management practices that support
e-commerce is essential, with mobile
technologies playing a key role in
delivering time-sensitive instructions
to employees regarding merchandise handling, storage and routing.
Mobile printers are ideal for labeling
and re-labeling storage racks, bin
locations and physical assets such
as forklifts. And, of course, accurate
labeling and re-labeling of merchandise from receiving to put-away to
picking to re-shipping supports efficient routing, loading and unloading.
3. Put technology at the fingertips
of sales associates. Employees
equipped with networked smartphones and tablets can quickly and
easily help shoppers find the right
items or order online if the desired
items, colors or sizes aren't immediately available, as well as recommend additional purchases. And
associates with mobile handhelds
and printers connected to mobile
POS systems can issue sales and
return receipts on the spot, creating
a customer-pleasing experience.

4. Capitalize on the cloud to boost
staff productivity. Cloud-based
applications, in tandem with the
IoT, have powerful potential to enable smarter business analytics and
decision support. This helps to make
employees more efficient and productive in the store and back office.
When used with mobile printers,
for example, cloud solutions enable
sales associates to react to immediate pricing decisions by quickly
producing on-demand shelf edge
and item price labeling for real-time
pricing and inventory management.
5. Embrace the IoT revolution. The
Internet of Things is transforming industries from healthcare to
energy, and retail is no exception.
Take advantage of an IoT platform
to install beacons that allow you to
send alerts, content and coupons
to customers' smartphones as they
stroll your aisles or even engage
them post-visit. Or, use IoT to support cloud-based management of
all peripheral devices that connect
to your POS system.

Keep Your Customers Satisfied
We understand that it's tough out there.
The stakes are high, margins are tight
and keeping overhead expenses in check
is challenging, as is effectively managing inventory mix, location and turns.
But we also see that customer-centric
retailers intent on delivering a positive,
highly satisfying experience that makes
shopping with them as easy, convenient
and engaging as possible are making the
worthwhile investments in technology
to stay relevant and competitive, despite
- or maybe because of - the onward
march of digital adoption. O
Mike Lowey is the director
of retail sales, and a retail
market specialist at Brother
Mobile Solutions.

Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

69


http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
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Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
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Retail Merchandiser - March/April 2018 - 33
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Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
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Retail Merchandiser - March/April 2018 - 50
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Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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