Retail Merchandiser - March/April 2018 - 65

Sunny Crunch Foods
that goh-goh includes 100 percent natural crystalized whole
milk. Alternative products typically contain only the cereal,
meaning that consumers must buy milk separately to add to
the cup. It's a small but significant barrier, since most milk
containers include multiple servings and the buyer can be
left with unwanted milk that they must refrigerate or toss.
Having to purchase two separate products to enjoy the cereal also defeats the advertised convenience of the cups, making them more of a hassle for commuters who just want
something simple to grab and go as they head to work.
Sunny Crunch solved the convenience issue by putting
its trademarked whole milk powder right in the cup. With
goh-goh, consumers only need to add a little bit of water,
which can be easily obtained from any faucet or cooler in
the office. It takes only five to 10 seconds of stirring to have
a complete cereal breakfast. "Nobody else can recreate it,"
Pelzer says. "It's a very unique process that took two years in
the laboratory to perfect."
Sunny Crunch launched goh-goh at the end of 2016 and
immediately saw interest from retailers. The cups first appeared in Canadian 7-Eleven stores and its western U.S.
outlets soon followed. Sunny Crunch expects goh-goh to
reach all 7-Eleven stores by the end of Q1 2018.
Applications for goh-goh to go beyond stopping the decline of breakfast cereal. Because goh-goh only needs water,
the cereal is ideal for times when milk is not readily available, such as camping or disaster relief responses.

Tradition of Innovation
Pelzer's father, Willie Pelzer, founded the company 48 years
ago. Under Willie's guidance, Sunny Crunch became known
as one of the biggest innovators in health foods.
The company invented the first granola cereal and the
word "granola" itself, establishing it as one of the leading
producers of brand and private-label nutritional products.
Cereal remains one of Sunny Crunch's key products; however, the company has also expanded into traditional and
nutraceutical bars, healthy snacks and water and cold brew
coffee beverages.
"We've been doing it for 48 years," Pelzer says. "We're
the innovators. We're the pioneers of it. We developed the
process so we're the best at it." Sunny Crunch has stayed
the best by using quality ingredients sourced from local and
international suppliers.
Decades of granola production have taught Sunny Crunch
which flavor houses are the best and which suppliers grow
the best oats, knowledge it uses to create high-quality and
good-tasting products. "The sources that you draw from are
going to be the outcome of the products," he explains.
As 2018 begins, Sunny Crunch is innovating again with
goh-goh and Steam-Punk'd, a cold brew coffee. Like goh-

goh, Steam-Punk'd has had a warm reception from retailers
since being revealed in November during the Private Label
Manufacturers Association's annual show in Rosemont, Ill.,
a suburb of Chicago.
The beverage's production process uses Sunny Crunch's
special water filtration process and a blend of medium roast
Arabica beans from Central and South America to produce a
low-acid cold brew coffee with 183 milligrams per serving of
caffeine, delivering a strong and tasty jolt of natural energy.
In addition to its appealing flavor, Steam-Punk'd is designed to be shelf stable without the need for refrigeration,
meaning retailers can keep it in stock longer without losing
inventory to expiration. "We try and make every product
with at least a year of shelf life," Pelzer explains. "The longer
the better. We know how to do it naturally."
Like with goh-goh cereal, Sunny Crunch identified a way
to put its own spin on cold brew coffee while improving
upon similar products in the market. "I just saw it as an
emerging trend and I love coffee," Pelzer says.

Ensuring Food Safety
Sunny Crunch manufactures all of its products at its facility in Markham, Ontario, near Toronto. From there, it ships
granola bars and cereals to stores all over the world. "We're a
global company so we ship globally," Pelzer says.
Sunny Crunch constantly upgrades the capabilities of its
facility. New products, such as goh-goh, require new equipment, but the company also works toward making the facility more efficient and more wholesome.
Because Sunny Crunch specializes in nutritional products,
the company takes extra care to ensure its food items are
healthy for all consumers. That begins with being conscious

Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

65


http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
Retail Merchandiser - March/April 2018 - 57
Retail Merchandiser - March/April 2018 - 58
Retail Merchandiser - March/April 2018 - 59
Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
Retail Merchandiser - March/April 2018 - 64
Retail Merchandiser - March/April 2018 - 65
Retail Merchandiser - March/April 2018 - 66
Retail Merchandiser - March/April 2018 - 67
Retail Merchandiser - March/April 2018 - 68
Retail Merchandiser - March/April 2018 - 69
Retail Merchandiser - March/April 2018 - 70
Retail Merchandiser - March/April 2018 - 71
Retail Merchandiser - March/April 2018 - 72
Retail Merchandiser - March/April 2018 - 73
Retail Merchandiser - March/April 2018 - 74
Retail Merchandiser - March/April 2018 - 75
Retail Merchandiser - March/April 2018 - 76
Retail Merchandiser - March/April 2018 - 77
Retail Merchandiser - March/April 2018 - 78
Retail Merchandiser - March/April 2018 - 79
Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com