Retail Merchandiser - March/April 2018 - 63

The Christie Cookie Co.

Local Muse

The Christie Cookie Co. takes pride in its home of Nashville, Tenn.
"On these legendary sidewalks, you'll hear three-string chords
floating through open doorways as local troubadours warm up for
the first set of the night," it says.
"Weathered bricks of famed auditoriums testify; it's the good
stuff that lasts," Christie Cookie says. "Anything is possible in
this place.
"With conviction, we cross the doorframe to our own little
piece of Nashville authenticity - the Christie Cookie bakery," the
company says. "We tie on crisp white aprons, honored to prepare
the signature cookies our customers crave."
Nashville locals also don't have to go to stores to get a taste
of Christie Cookie. Its headquarters features a bakery storefront
where they can buy cookies, brownies, muffins, gift tins, coffee and
branded merchandise. "Nashville's our muse, our home, our way of
life - we wouldn't have it any other way," the company says.

very popular," Budd says, noting that the chocolate cookie
features cinnamon and spices. "It's got a little kick at the
end, which gives it a flavorful twist." Christie Cookie regularly partners with numerous Nashville-based restaurants
and chefs who use its product to create signature desserts. 
Christie Cookie also has created its own catering division.  "We deliver catering trays, coffees and muffins directly from our plant to local Nashville businesses, parties
and catering events," he says. "We've seen a demand for our
product in Nashville and our catering division provides the
city with tasteful, fresh-baked treats for its catering needs."

A 33-year veteran of the food industry, Budd joined
Christie Cookie nearly two years ago. "It's a tremendous
team and a great company to be a part of," he raves, noting
this is largely due to the leadership of owner and President
Fleming Wilt.
"He's created a fantastic atmosphere for workers," Budd
says. "Fleming provides the opportunity to make decisions
and take the company to a different level now. It's a very
positive, team-oriented environment."
Budd also praises COO Ken Wilson. Although Christie
Cookie's plant has not undergone any recent changes or additions, "He's been able to manage the increased demand of
our product and additional SKUs," Budd says. "He's done a
fabulous job in making sure that we've kept up production
and kept up pace with what customers are looking for."
He predicts that Christie Cookie will continue providing the best products in its category and continue to grow
organically.  However, "Customers are always looking for
something unique and different," Budd says. "We're going
to continue to strive to provide those innovative flavors.
We're also going to continue to look for things that are not
necessarily flavor-related, but can help our customers react
to some of the operational challenges they face every day." O

Volume 58, Issue 2

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
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