Retail Merchandiser - March/April 2018 - 6

SWEETS & SNACKS EXPO PREVIEW

Wise Investment
With more than 20 educational sessions, the Sweets & Snacks Expo aims to help
its attendees drive category growth and gain shopper intelligence. BY BIANCA HERRON
The 2018 Sweets & Snacks Expo, held May 22-24 at McCormick Place in Chicago, will welcome more than 18,000
attendees from 90 countries.
More than 850 exhibitors will display
the most innovative products the confectionery, snack and specialty categories
have to offer.
Organized by the National Confectionery Association, the Sweets &
Snacks Expo highlights some of the
world's most iconic brands along with
new startups - representing proven
favorites and top-notch innovation. 
Some of the expo's key highlights include the Most Innovative New Product
Awards, which showcase the top picks

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by leading buyers and experts across
nine categories, ranging from chocolate
and salty snacks to seasonal and novelty. 
The New Product Showcase provides
a quick glance at hundreds of new items
out in the marketplace to quickly gain a
competitive edge, while the Innovation
Avenue and Specialty Markets provide
more curated products in gourmet,
premium, organic, free-form and more.
Destination Retail will feature the latest retail technology and merchandising
solutions affecting shopper behavior in

Volume 58, Issue 2

confectionery and snacks. This year, the
Sweets & Snacks Expo has partnered
with WestRock, a leading provider of
in-store technology solutions, to bring
the latest merchandising, mobile and
Internet of Things (IoT) systems to the
show floor, including digital and mobile
technology, shelf lighting and improved
sensory experiences. 
In addition, the expo's pre-show
morning "eye-openers" explore macro
trends and state of the industry overviews for the candy, snack and specialty segments. Others include shorter,
30-minute sessions diving into very
specific topics, ranging from flavor innovations and specialty channel insights to
online shopping behaviors.


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
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Retail Merchandiser - March/April 2018 - Cover3
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