Retail Merchandiser - March/April 2018 - 54

TOPS Friendly Markets
create an even more exceptional shopping experience for our
customers and compete more effectively in today's highly
competitive and evolving market."
Customers should not see a noticeable change in the
company's operations as it works through the bankruptcy
and restructuring. "Our priorities, values and commitments
to our customers and our communities will not change,"
Curci said. "On behalf of everyone at TOPS, we thank our
customers for their continued support and look forward to
ensuring that their every need is met. I also want to thank
our 14,262 employees and associates for their continued
hard work and dedication."

Expanding Convenience
As TOPS works its way out of bankruptcy, the company
continues to invest in convenience products and programs
that will help it more easily fit into its customers' busy lives.
In November, TOPS announced a partnership with Instacart to allow customers to shop online and have their groceries delivered to their homes as quickly as within an hour
of ordering. "We know that our customers lead busy, active
lifestyles, so being able to offer them home delivery essentially gives them the gift of time," Senior Vice President of

54

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

"

At TOPS, we believe
in eradicating hunger
and assisting our fellow neighbors in need.

"

Marketing Diane Colgan said. "Thanks to our partnership
with Instacart, our customers will now have thousands of
items, including fresh meat, seafood and produce, literally
right at their fingertips."
In addition to home delivery, Instacart delivers TOPS orders to senior living communities, area businesses, hotels,
apartments and college dorms.
The same-day delivery service through Instacart started
with stores in the Buffalo, Rochester, Syracuse, N.Y., and
Erie, Pa., markets and it has since expanded to Jamestown
and Elmira, N.Y. "We're excited to bring this program to
even more communities across the state and now in the
southern tier," Director of Consumer Marketing and Digital Edward Rick said.
Instacart service is expected to expand to TOPS's remaining stores by the end of first-quarter 2018. "Instacart's
success hinges on our ability to offer customers same-day
delivery from the stores they love within their own communities," Andrew Nodes, vice president of retail accounts for
Instacart, said. "We are proud to partner with TOPS to give
customers a convenient, time-saving option to get the products they rely on from their neighborhood TOPS Store."
Just as the Instacart partnership makes it easier for customers to get groceries delivered to their doors, TOPS is
simplifying the in-store dinner shopping experience. Last
year, the supermarket introduced Chef 'd meal kits, a line of
dinner-made-easy products that provide healthy pre-measured ingredients for two people that can be prepared in as
little as 10 minutes. The meal kits are similar to Blue Apron
and other online food delivery services; however, they can be
picked up in store and do not require a subscription.
TOPS launched Chef 'd with five meal kit varieties:
weeknight chicken pad thai, maple glazed pork chops,
Cajun-style chicken pasta, pan-fried spicy pork udon and
herb-crusted flank steak.
"We're proud to be able to offer a quality meal solution
like Chef 'd to our customers," Colgan said. "Chef 'd partners
with celebrated chefs and is led by an award winning culinary team with more than 30 years of experience in the food
industry. Brining that experience and expertise from their
kitchens to our customers' tables to share with their families
is something we're very excited about." O


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
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Retail Merchandiser - March/April 2018 - Cover3
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