Retail Merchandiser - March/April 2018 - 46

Sarda Inc.
The majority of gemstones are cut by hand as opposed
to by a machine. Because they are not mass-produced, this
makes the stones of collector quality. Sarda is also known for
utilizing every inch of the jewelry. The back of a piece has the
same amount of detail and workmanship as the front. That
often makes the piece reversible and allows for light to shine
through a gemstone, creating a vibrant sparkle of color.
"I have an established name and I am known for quality,"
Sherman says. "My concept is to maintain a high quality but
keep the price as low as I can. I want to give quality jewelry
to consumers at an affordable price."

Family Ties
Sarda's manufacturing facility operates out of the village of
Celuk, Bali's major center for goldsmiths and silversmiths.
The gold and silver jewelry crafted at Celuk is known for
its high quality and unique and elaborate designs. Most of
the households in the village are homes to jeweler families -
many of which date back generations.
"That's where we create our jewelry," Sherman says. "It
takes time and patience. I feel that you're born with this
talent. It's not something you can teach."
Sherman has 100 silversmiths working at Sarda's manufacturing facility, 50 of whom have achieved master level.
Many of them have been with her company for more than
20 years. "The Bali team is my family," she says. "I am so
proud of them. Not everyone can do this work."
Sherman divides her time between Bali and Puyallup,
Wash. She has a residence in Bali, as well as in the United
States. Many of her silversmith employees live on-site at a
shared living complex near the manufacturing facility.

Inspired by Nature
Sherman produces roughly 120 new designs each month,
drawing them on paper and then working with her artisans.
She hand-picks each gemstone and matches it with one of
CEO and President Janyl Sherman produces the
company's designs and gets her inspiration
from Bali.

46

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

her select designs. When it comes to inspiration, Sherman
doesn't have to go far.
"My inspiration comes from Bali," she says. "Look at my
jewelry and you'll see a lot of flowers, leaf patterns, woven
mats, swirl carvings and textures that are native to Bali.
Many of these shapes and patterns are found in Bail architecture, especially in the temples."
The vibrant colors present in Bali's natural environment
are often reflected in Sarda's designs, especially when it
comes to gemstones. "I have stones that don't even exist in
the market," Sherman says.
One such stone, mint chrysoprase mother of pearl triplet,
resembles a rainbow of colors with green as the primary. "I
take materials that everyone loves and I will create an even
more beautiful stone," Sherman says. For the mint chrysoprase mother of pearl triplet, she blended three materials
that included a "creamy mint" Chrysoprase with "mother of
pearl," a smooth and shiny iridescent substance often found
in the inner layer of some mollusks. She topped it with crystal quartz.
"I had my stone cutters put a crystal quartz on top and
carve a beautiful pattern on top of the stone," she adds. "We
create new looks from materials available in market to get
stones that blow your mind. It's time and labor intensive but
worth it."
Sherman also created a sapphire-colored fluorite gemstone for her JTV Artisan Collection of the Bali luxury
brand. "I was challenged by the JTV buying team to come
up with something with a 'wow factor' in fluorite," she says,
adding that the stone is exclusive to JTV.
Sherman's only problem is keeping up with demand.
"There's more demand than I can probably supply," she says.
But she has a plan. It involves tweaking her manufacturing
process. At the same time, she's already planning to expand
her company. "There are amazing possibilities," she says.
"I'm looking at India or China. It would be a new line, aside
from the Bali line." O


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
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Retail Merchandiser - March/April 2018 - 58
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Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
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Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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