Retail Merchandiser - March/April 2018 - 45

Sarda Inc.
Each piece of Sarda jewelry is handcrafted by a
master silversmith who has more than 15 years
of experience in making jewelry.

"Bali beads are not just silver cast beads," Sherman says.
"They have detail and dimension." Sherman designs each
piece of jewelry her company produces. She personally selects the gemstones for the silver pieces handcrafted at her
manufacturing plant in Bali.
"I'm involved in every aspect of my business, from design
to manufacturing," she says. Using centuries-old metalworking techniques passed from generation to generation,
these handcrafted designs are set in sterling silver and feature silver Balinese beads played against open, non-polished spaces.
When paired with colorful gemstones, the designs deliver an interesting dimension. They are big, bold and intricately detailed.

An Artist's Touch
founder, CEO and president of Sarda, a Balinese jewelry
manufacturer based in Puyallup, Wash.
"The beads that were my first inspiration turned into
producing finished jewelry using Jawan round sphere balls
and swirls of filigree wire," Sherman says. The company was
named after Sherman's great-great-grandmother, Anna Sarda, who was known for her passion for jewelry.

Each piece of Sarda jewelry is handcrafted by a master silversmith, an artisan with more than 15 years experience in
making jewelry. The amount of silver used for each piece is
more than triple that of the industry standard. In addition,
each piece undergoes a six-step polishing and oxidation
process that prevents tarnishing. The industry standard for
most jewelry is a two-step process.

Television Personality
Sherman is also the founder, spokeswoman and lead artisan
for Artisan of Bali - Jewelry Television Network's ( JTV)
premier source for luxury Balinese jewelry. In the past
four years, her company's business has grown by leaps and
bounds. Since pairing up with JTV, Sarda does 12 times the
amount of business it did prior to that.
This year, she's featured as a guest designer on 140 twohour shows for the television network. In her first year, she
had 24 shows. "We keep selling out," Sherman says. "They
told me that they've never given a vendor this many hours.
It's quite exciting, a very good relationships for both of us."
Sarda jewelry collections are also sold at select boutiques
and fine jewelry stores throughout the United States. Looking back, Sherman credits her faith for much of her success.
"I still don't know how I did it," she says. "But I got back in
touch with God and found my purpose in life."

Detail and Dimension
With an unmistakable talent for creating classic, vintage and
clean "heirloom and forever" designs, each of Sarda's collections tells a story through beads and gemstones. Sherman's
intricate jewelry collections are reflective of the cultural and
artistic heritage of Bali and are blended with contemporary
and fresh designs.
Volume 58, Issue 2

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http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
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Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
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Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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