Retail Merchandiser - March/April 2018 - 44

JCK Las Vegas

SARDA INC.

Dazzling Designs

Fast-growing Balinese jewelry manufacturer Sarda plans to expand its exotic empire.
BY KAT ZEMAN

I
Janyl Sherman, CEO
and president
www.sarda.com
Puyallup, Wash.

44

t was meant to be. When her eyes first spotted that tray of silver beads in a small boutique,
they brightened. Janyl Sherman instantly recognized the unmistakable Bali-style beads
known for their intricate and detailed silver-dotted
and wiry patterns.
Balinese beads, often considered the highest quality of beads, are handcrafted by skilled silversmiths
on the exotic island of Bali, Indonesia. She had to
have them.
"I bought them all," Sherman admits. But little
did she know that this moment set in motion events

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

that would change her life forever. It was as if the
beads spoke to her. A woman possessed, Sherman
drove through two states in search of more beads.
"Within three months, I maxed out my credit
card and bought every single Bali bead I can get my
hands on in Oregon and Washington," she says.
But it still wasn't enough. That's when Sherman
bought a plane ticket to Bali. She had to find more
beads. "In Bali, I went to different villages looking
for beads," she says. "Then I finally found a supplier."
That was more than 20 years ago. Today, Sherman
sits on top of a Balinese jewelry empire. She's the


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
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Retail Merchandiser - March/April 2018 - Cover3
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