Retail Merchandiser - March/April 2018 - 43

"

Our success is attributed to paying homage to
this century-old legacy
in everything we do.

"

everyday cooking, tips on properly storing the nuts for maximum freshness and a special tribute to some families who
have grown its nuts for generations.

Heirloom Reserve

Diamond of California has also added new products to bring
in a new generation of consumers. "Now more than ever,
people are becoming more and more adamant about knowing the nutrition and origins of the food they consume,"
Ford says. "In response to this, we launched Heirloom Reserve this past October.
"This new line of heritage nut varieties includes walnuts,
pecans and marcona almonds that possess natural irregularities that are ripe with bold nut flavor," he continues. "The
line celebrates the cherished farming techniques that have
been passed down over generations while offering something new for the nut category."
Launching products in the Heirloom Reserve line will
continue through 2018 as the company continues to focus
on securing retail partners while experimenting with various ways to expand on the line. "People turn to Diamond of
California to supply them with the best recipe nuts for home
cooking and we feel that Heirloom Reserve offers wonderful
flavor and texture in any dish," Ford says.
Moving forward, Diamond of California will continue to
"delight" its core customers while attracting the next generation of consumers. The company will achieve this through a
combination of brand marketing through influential partnerships and social media, highlighting its brand redesign and
product innovation that adds value to core and new users.
"Product innovation, like Heirloom Reserve, is a way in
which we can further energize the nuts category by appealing to today's consumer," Ford says. "Along with the core
product we will always offer, having new premium offerings
keeps the brand relevant within the changing market.
"To gain leverage for these new products, we have ongoing partnerships with leading food bloggers and chefs
based in various regions of the U.S.," he continues. "By
having these influential brand ambassadors who champion
our products, we are reinforcing ourselves as a leading recipe nut brand." O
Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

43


http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
Retail Merchandiser - March/April 2018 - 57
Retail Merchandiser - March/April 2018 - 58
Retail Merchandiser - March/April 2018 - 59
Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
Retail Merchandiser - March/April 2018 - 64
Retail Merchandiser - March/April 2018 - 65
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Retail Merchandiser - March/April 2018 - 78
Retail Merchandiser - March/April 2018 - 79
Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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