Retail Merchandiser - March/April 2018 - 39

Rocky Brands
son, John, stayed in Nelsonville. William Brooks sold the
company in 1962. John Brooks remained, and bought the
company in 1975. Mike Brooks, John's son, joined the
company soon afterward.
During the next few years, Mike Brooks convinced his
father of the need for the company to make its own brand.
Mike Brooks chose the name Rocky after the best-selling
leather made by the tannery where he had previously
worked. The
company changed its name to reflect the
new brand in 1979.
Over the years, the company
would ac-

quire the Lehigh, Durango and Georgia brands. Rocky
Brands became publicly traded in 1993. In addition to its
headquarters in Nelsonville, the company operates factories
in Puerto Rico and the Dominican Republic.

Stepping Up
Jason Brooks assumed leadership of the company during
a challenging time. Instead of focusing on its core legacy
brands, the company had invested capital and resources on
launching and acquiring new brands.
"The board was not excited about the direction of the company," he says. "We were
all over the board strateMicrosoft
gically, and had drifted
Cloud technology sits at the forefront of
from our core mission."
At the time of his pro- business innovation, and Rocky Brands'
motion, Brooks served as strategic decision to invest in an all-cloud
solution steers them toward a secure and
president of core market reliable future. Using Dynamics 365 and
groups for Rocky Brands. Microsoft 365, the business benefits from
His past positions in- enhanced customer engagement-along with
cluded being senior vice the reassurance that their digital environpresident of U.S. whole- ment will support their continued growth
and success.
sales and vice president of

Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

39


http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
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Retail Merchandiser - March/April 2018 - 30
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Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
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Retail Merchandiser - March/April 2018 - 50
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
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