Retail Merchandiser - March/April 2018 - 37

FN PLATFORM WRAP-UP

Wrapping Up
The latest trends include plaid patterns, and more casual shoes and heels with a twist.
BY BIANCA HERRON

Global leaders in footwear convened at FN Platform/
WWDMAGIC Feb. 12-14 in Las Vegas to shape the industry, network and shop for shoes.
The international showcase is the pillar
of branded footwear featuring men's,
women's, juniors' and children's brands
from more than 30 countries. Offering
six merchandised environments from
luxury to lifestyle, FN Platform provided
buyers with a convenient and efficient
way to shop the most comprehensive
selection of international footwear.
UBM President of Footwear Leslie
Gallin says the premier footwear event
had a "very good show." "Buyers attendFN Platform features men's, women's, juniors'
and children's footwear brands from more than
30 countries.

ing were focused and serious about buying," Gallin notes. "They were looking
for the next new trend. We found at the
show that mules and causal shoes for
women and men's footwear are seeing a
burst of energy.
"This new energy includes more
casual shoes and heels with a twist, including unusual heel treatment, textures
and construction," Gallin continues. "In
men's, we are seeing a robust attention
to the product category from both sides

of the aisle. Men's footwear today is
about a more constructed upper-dressy
more bespoke shoe with an active sole."
She adds that consumers are telling
the brands and retailers what they
want. "This tells us the story behind the
brand, and provides us with a reason to
want to buy a particular brand or trend,"
Gallin explains.
In addition, WWDMAGIC was
a success as well, according to Kelly
Helfman, vice president of WWDMAGIC. "The launch of our new beauty
area GLAM was a hit," she says. "Buyers
found some affordable beauty brands
to add to their store line up while also
enjoying the cash-and-carry element.
Attendees felt GLAM was a well-curated section that was easy to shop. Major
beauty influencer and makeup artist
Vlada Haggerty's panel in our social
house was super insightful and inspiring
while really educating our retailers on
the importance of adding beauty to their
traditional store product offerings."
At WWDMAGIC, some of the key
trend takeaways included checks and
plaids. "We saw a ton of these prints,
whether it was on a blazer, skirt, handbag or sunglasses," Helfman explains.
"At the next show, I think pastels will be
bigger than ever - lavender and millennial pink especially."  
The next FN Platform/WWDMAGIC show will be held Aug. 13-15 at the
Las Vegas Convention Center in Las
Vegas. Gallin expects both shows to have
busy aisles and happy customers. "Nothing feels better than when you know you
are a surrogate providing a prosperous
environment where people are growing
their businesses," she concludes. O

Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
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Retail Merchandiser - March/April 2018 - 12
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Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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