Retail Merchandiser - March/April 2018 - 33

HIGH POINT MARKET PREVIEW
industry peers, retailers and celebrity
designers at social events.
The main market district covers a
13-block area of downtown High Point,
though some exhibitors show in areas
outside of the main district. The non-forprofit show sponsor High Point Market
Authority provides free transportation to
all market showrooms and events.

Show Highlights
In addition to being the flagship showroom for almost every home furnishings
brand, High Point will feature a number
of educational seminars covering all
aspects of home furnishings retail.
This includes its keynote series T's
Coffee Talk with Trisha Yearwood Saturday, April 14. Sponsored by Klaussner
Home Furnishings, join Yearwood for a
special edition broadcast of her popular
Facebook LIVE show, T's Coffee Talk,
as she discusses her various business enterprises, shares her top business-building insights and dishes on building
brand awareness.
After her 20-minute chat, stick around
for an interactive viewing of Yearwood's
cooking show, Trisha's Southern Kitchen,
complete with commentary from her
and a live Q&A session with her fans
from around the world.
On Sunday, April 15, Retail Prophet Doug Stephens defines the five
elements of a remarkable customer
experience. Join author and internationally renowned consumer futurist
Doug Stephens for a tour of the future
where every aspect of the retail experience as we know it will be radically
transformed. Stephens will present
what constitutes a truly remarkable
customer experience and how retailers
can create 1-to-1 intelligent journeys to
deliver connected shopping experiences,
whether online or in store, to secure
their place in the hearts & minds of
tomorrow's consumer.
Other show highlights include:
Three Vital Strategies to Boost Your
Digital Marketing - Digital marketing

is a must in today's retail environment
and customer engagement becomes even
more challenging. In this seminar, held
Saturday, April 14, attendees will learn
essential strategies to ensure they are
digitally targeting their ideal customer and using the most effective ways
to communicate brand messaging to
increase store traffic.
How Augmented Reality Increases
Consumer Confidence, Engagement -
Augmented Reality blends the real
world with the virtual world to create
an impressive and immersive virtual experience. 3-D technology is improving
rapidly and costs are dropping dramatically driven by applications in the video
gaming industry and the enhanced
support on mobile devices.
As a result, it is no surprise that
today's shoppers expect more from their
digital environment. Join MicroD's Ron
Gordon, April 14, as augmented reality
is introduced, explained and demonstrated. Attendees will find out how
leading retailers are using these technologies to increase consumer engagement,
confidence, and to close orders.
State of the Industry with Jerry Epperson - Sunday, April 15, join Mann,
Armistead & Epperson LTD's Jerry
Epperson as he discusses the state of
the industry. "There is so much going on

with the economy, politics, the international situation, new interest in the
industry from outside investors, I won't
know where to start," Epperson says.
Social Media Do's and Don'ts with Mat
Sanders and Brandon Quattrone - When
it comes to social media, it seems the list
of do's and don'ts get longer and more
complicated every day. How do you
find what works best for you? Monday,
April 16, join Mat Sanders and Brandon
Quattrone, the digital-savvy co-founders of Consort Design, for a roundtable
discussion on social media best practices. Learn from their extensive experience and get your pressing questions
answered, too.
Leading the Way: Fair Trade and Social
Accountability in the Design Industry - Tuesday, April 17, Carol Serbet,
President of Toronto-based Creative
Matters Inc., and Director of Label
Step Reto Aschwandan discuss the demand for fair trade in the textile design
industry. A practical and inspirational
presentation, attendees will learn the
10 principles of fair trade and what
choices to make to create a socially
accountable design industry. Additional
panelists will include Vimal Kumar, vice
president of Obeetee Inc., and Susan
Inglis, executive director of Sustainable
Furnishings Council. O
Past speakers at High Point Market
inlcude HGTV's Property Brothers,
Jonathan and Drew Scott.

Volume 58, Issue 2

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
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Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
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Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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