Retail Merchandiser - March/April 2018 - 29

With positive consumer and retailer
response, Amloid's Crayola Building
Blocks line is reaching global markets.

AMLOID CORP.

'Pioneers of Play'

Amloid's co-branded toy lines with Crayola and Tonka propelled the more than
100-year-old company to record growth. BY JIM HARRIS

F

or more than 100 years, Amloid Corp. has remained true to its original vision of creating
quality toys at affordable prices. The company's commitment to this vision, as well as its
focus on innovation, enables Amloid to continue to
grow and attract
the
attention
of high-profile
brand partners.
"We are vertically integrated in everything
we do,
including designing
and
developing
brands,
procuring plastic,
manufacturing
and distribu-

tion. We are the most streamlined company in the
categories we work in," CEO Michael Albarelli says. "What's kept us ahead of the curve is our
commitment to technology within our business.
"We use the latest
and greatest injecting and blow molding
technology
to manufacture
our toys and use
CRM [customer
relationship management]
and
ERP [enterprise
resource
planning] systems to
help our information flow.
"We're
always
on
the
cutting-edge of
what's new, which
Volume 58, Issue 2

Michael Albarelli,
CEO
www.amloid.com
Cedar Knolls, N.J.

RETAIL-MERCHANDISER.COM

29


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
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Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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