Retail Merchandiser - March/April 2018 - 27

Bioworld Corp.

immersive brand experience. We couldn't do that with a
standard product - technology makes all the difference."

Leading the Way
Foundmi is Bioworld's first foray into technology. The company is a leader in licensed and branded apparel, sleepwear,
headwear, bags and accessories geared toward young adults.
Bioworld employs more than 120 dedicated product designers and has more than 100 licenses with major entertainment partners including film studios, video game companies and comic book publishers. The company's products
are available in big-box and specialty retailers nationwide.
"We are very strong in terms of our distribution channels
and our ability to manufacture products," Stauffer says. "We
have a heavy presence in our sourcing locations as well as
with logistics partners. We take care of everything - we're a
one-stop shop to get products to retail."
Technology was a natural next step for Bioworld. "We
realized that the game had changed and we understood that
connectivity -  and consumers' and retailers' demand for it
- has become the new normal," Stauffer says. "We weren't a
technology company before, so a lot of people asked us why
we were doing this. We believe that if you're not leading
when it comes to technology, you're catching up to it."

The Next Steps
Bioworld in 2018 is launching a new division, One61 Studio, focusing on technology-based products. One61 was
formally unveiled during the Consumer Electronics Show
in Las Vegas in January.
One61's initial product line will include smart wallets and
luggage trackers, extending the Foundmi brand.
The smart wallet features
drop detection as well
as sensors that
will trigger the
smartphone app
to indicate when
a credit or other
card is removed.
The app will
feature licensed charac-

ters, such as Captain America, who will tell users when their
wallet is dropped or if a card is removed. "We're building a
story around protecting or finding the wallet based around
the characters we're using," Stauffer says.
In addition to tracking products, Bioworld in 2018 will
also launch Batman 1966 and The Flash-themed smartwatches that include the ability to dial and repeat calls to a
smartphone, as well as sleep monitors and step counters. The
smartphone app for the watch includes features and characters befitting its theme, such as The Joker taunting users if
they haven't reached their step target, and Batman capturing
The Joker when the target is reached.
"We're taking the concept of the smartwatch with the
features the people would expect and putting our Bioworld
spin on it by having nods to fans inside of the product,"
Stauffer says.
The company is working closely with its brand partners to
develop new products. "We're leveraging our relationships
with brand partners to do cooperative products and bring
ideas to them for additional technology products," he adds.
Bioworld plans to add new licenses and characters to its
lines as well as launch new products based on display and
illumination technology. "We want to create products that
give users a rich, connected experience," Stauffer says. "The
more of these products that we can design, the greater value
our retailers will reap." O
Volume 58, Issue 2

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
Retail Merchandiser - March/April 2018 - 57
Retail Merchandiser - March/April 2018 - 58
Retail Merchandiser - March/April 2018 - 59
Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
Retail Merchandiser - March/April 2018 - 64
Retail Merchandiser - March/April 2018 - 65
Retail Merchandiser - March/April 2018 - 66
Retail Merchandiser - March/April 2018 - 67
Retail Merchandiser - March/April 2018 - 68
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Retail Merchandiser - March/April 2018 - 70
Retail Merchandiser - March/April 2018 - 71
Retail Merchandiser - March/April 2018 - 72
Retail Merchandiser - March/April 2018 - 73
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Retail Merchandiser - March/April 2018 - 75
Retail Merchandiser - March/April 2018 - 76
Retail Merchandiser - March/April 2018 - 77
Retail Merchandiser - March/April 2018 - 78
Retail Merchandiser - March/April 2018 - 79
Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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