Retail Merchandiser - March/April 2018 - 26

BIOWORLD CORP.

Finding the Fun

Bioworld Merchandising's Foundmi Bluetooth tracker and other upcoming products
give consumers a unique pop cultural fan experience. BY JIM HARRIS

Bioworld is launching a new vision, One61
Studio, to focus on technology-based products,
such as smart wallets and luggage tags.

Shawn Stauffer, CIO
www.bioworldcorp.com
www.one61.com
Irving, Texas

26

H

aving a tracker that tells you where your
keys are is handy and useful. Having a digital Batman or Captain America tell you
where your misplaced items are brings the
experience to a new level of fun.
Introduced in 2017, Bioworld Merchandising's
Foundmi tracker combines Bluetooth low-energy
tracking technology  with entertainment property-based designs. Users place a Foundmi tracker
patterned after popular characters from Star Wars
or DC or Marvel comics on their keys or another
item they want to keep track of, then download an
app to their phone. From the app, users can send a
signal to the device, which will ring until it is found.
If the device is out of range, the app will show the
user its last known location on a map.
The Foundmi also works in reverse -  users who
have their keys but are looking for their phone can

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

double-tap the device to ring their phone. In addition to its tracking capabilities, the Foundmi can
also be used as a remote control for a cellphone's
camera, allowing users to take selfies from afar.
The smartphone app's skins and interactive elements feature the character the device is patterned
after. "We've taken cool designs, licenses and technology and mashed them together," Bioworld
CIO Shawn Stauffer says. "There are competing
products on the market, but they're basically white
squares; we have really great designs that speak to
the fans of Star Wars, DC Comics, Marvel and
other popular brands."
More than 100 Foundmi characters will be
available by the end of Q1 2018. "[The Foundmi
products] allow us to create experiences like never before," he adds. "With a connected device we
can deliver richer content for fans to have a more


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
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Retail Merchandiser - March/April 2018 - Cover3
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