Retail Merchandiser - March/April 2018 - 21

WISE SNACKS
For example, Wise now distributes Tortolines plantain
chips from Arca's snack operation in Ecuador. Additionally, Wise now distributes Sí Señor snacks throughout the
Southwest as well as in a targeted East Coast location.
This line consists of various snack offerings that cater to
the tastes of Mexican Hispanic consumers looking for snack
products evocative of what they could buy in Mexico.
In addition, Wise Snacks' longstanding supplier and distributor relationships have contributed to its success.

"

We are very much
excited to have Deep
River brands as part
of the AC Snacks
USA portfolio.

"

"We are always working together to determine how we
can do things better," Bjork says. "Some of our best ideas for
new products and flavors come from the suppliers and distributors we've worked
with over the years.
In fact, just last August,
the
company
launched a new item,
Wise Honey Butter potato
chips, after receiving input
from and collaborating with
its longest running distributor, Brown Distribution, according to Bjork. "That is why
Wise Snacks has the mindset
of building our long-term
relationships to partner and
grow together as well with
our suppliers," he says.

Looking Ahead
Bjork has been with Wise
Snacks for nearly three years.
As chief marketing officer, he
is responsible for the company's marketing, research
and development, and
quality assurance func-

tions. He says that he is most proud of helping to position
the company for long-term success and working with a diligent, dedicated team.
"Coming up with the ideas, like Food Truck Favorites and
Ridgies Tailgate Classics, aren't just flavor ideas, but total
concepts that can be built upon year after year," he says. "It
becomes a gift that keeps on giving versus figuring out the
next big flavor to launch annually."
More importantly, it gives Wise Snacks something it can
invest in,
according
to Brjork.
"We
can
also
build
upon
and
get consumers
excited about
what we will
do next with
the concept,"
he says.
As
Wise
Snacks moves
forward, along
with the help
of its parent

company, Wise Snacks aims to leverage the best cutting-edge technology
to help it meet its consumer goals, according to Bjork.
"We are always looking for technology that will help us build our current portfolio of snacks," Bjork says.
He notes that Wise Snacks also aims
to grow its portfolio in the future into
other subcategories of snacks.
"Although we are 97 years old, we
are fresher than ever," Bjork concludes. "We are also working to continue offering unique, along with
the tried-and-true, products." O
Volume 58, Issue 2

RETAIL-MERCHANDISER.COM

21


http://retail-merchandiser.com

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
Retail Merchandiser - March/April 2018 - 48
Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
Retail Merchandiser - March/April 2018 - 54
Retail Merchandiser - March/April 2018 - 55
Retail Merchandiser - March/April 2018 - 56
Retail Merchandiser - March/April 2018 - 57
Retail Merchandiser - March/April 2018 - 58
Retail Merchandiser - March/April 2018 - 59
Retail Merchandiser - March/April 2018 - 60
Retail Merchandiser - March/April 2018 - 61
Retail Merchandiser - March/April 2018 - 62
Retail Merchandiser - March/April 2018 - 63
Retail Merchandiser - March/April 2018 - 64
Retail Merchandiser - March/April 2018 - 65
Retail Merchandiser - March/April 2018 - 66
Retail Merchandiser - March/April 2018 - 67
Retail Merchandiser - March/April 2018 - 68
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Retail Merchandiser - March/April 2018 - 70
Retail Merchandiser - March/April 2018 - 71
Retail Merchandiser - March/April 2018 - 72
Retail Merchandiser - March/April 2018 - 73
Retail Merchandiser - March/April 2018 - 74
Retail Merchandiser - March/April 2018 - 75
Retail Merchandiser - March/April 2018 - 76
Retail Merchandiser - March/April 2018 - 77
Retail Merchandiser - March/April 2018 - 78
Retail Merchandiser - March/April 2018 - 79
Retail Merchandiser - March/April 2018 - 80
Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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