Retail Merchandiser - March/April 2018 - 20

COVER STORY
thousands to millions of free brand impressions via our packaging and our support campaigns that help drive awareness
for their brand. This is all at no cost to the owners."

Giving a Chip
Arca
Continental,
Wise
Snack's parent
company, recently announced the
acquisition of Deep
River Snacks, a Connecticut-based salty
snack producer. The
company, founded by
Jim Goldberg, lives
and breathes its mantra, 'Because We Give a
Chip', says Bjork.
All of the products
are, at a minimum,
non-GMO
and
Deep River gives
back 10 percent of
the company profits
to charities.
You can see this
commitment to
"giving a chip" on
the back of every bag of Deep
River
Kettle
Chips and Honchos brand tortilla chips, according to Bjork.
"We are very excited to have Deep River brands as part
of the AC Snacks USA portfolio," he says. "They are very
passionate about their mission and being true to their consumer, as this has been a personal labor of love for Jim, his
family and many of their employees as well."
Additionally, the company does not just give back to
charity to "check a marketing mix box," Bjork notes. "Every
charity to which they contribute has personal meaning to
some employee of Deep River.
"The products taste great but even more exciting is their
purpose as a business, and how that certainly resonates with
a large and growing portion of the population," Bjork adds.
"We are very excited about what having Deep River means
in terms of AC Snacks' ability to better partner with retailers to help them address their shopper needs."
To help Wise adapt to changing demographics in the
United States, Arca Continental helped merge products
from its other snack operations into the Wise business.
20

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

Wise Snacks is known for its variety of snacks, including
Cheez Doodles, Wise Popcorn, Cheez Waffles, Dipsey
Doodle chips and onion rings.


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
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Retail Merchandiser - March/April 2018 - 20
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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