Retail Merchandiser - March/April 2018 - 18

COVER STORY
"We have two
flavors, Dry Rub
Rib and Buffalo
Wing," Bjork says.
"They were very
successful from a retail sales and consumer standpoint."
An antecedent to
the Tailgate Classics
idea for Wise is a
line of products called
Food Truck Favorites,
which are flavors of
potato chips inspired
by real food trucks.
Wise Snacks first
launched Food Truck
Favorites in 2016
with two regionally recognized food
trucks and followed up again in
2017 by partner-

ing with two new food trucks.
In 2018, Wise Snacks has teamed up with The Loaded Burger food truck in
Atlanta for the Grilled
Cheeseburger
flavored item, and the Miami-based Ms. Cheezious truck for the Mackin'
Cheese food truck favorite.
The new products will launch
prior to Memorial Day.
"This product line is a limited-time only offering and
we partner with new food
trucks every year," Bjork says.
"The packaging has bright,
vibrant colors and a logo of
the food truck we have partnered with.
"On the back of the packaging, there's not only a logo,
but also a picture of the proprietor(s), the city they are
based in, as well as their
social media handle for
those interested in finding
that truck later," he adds.
18

RETAIL-MERCHANDISER.COM

Volume 58, Issue 2

Bjork notes that he and Wise Snacks are big supporters of
food trucks.
"When I was in business school, I lived off of food trucks,"
Bjork says. "I know how high quality and delicious the food
from food trucks can be, as well as how vast the array of
offerings from food trucks is."
He notes that today, they are viewed as more of a premium food and people wait in line out in the cold weather or
rain when they could be inside at a restaurant.
"They wait because they are really excited about the experience of the food truck," he continues.
Bjork adds that food trucks are "very on-trend" and help
Wise Snacks encapsulate a wide variety of flavor ideas under
one umbrella concept, instead of multiple.
"We are a smaller player in the marketplace and limited on shelf and retail space," Bjork explains. "We have to
be strategic with efforts, including how we can creatively
launch innovation because we don't have the space to just
squeeze innovation out there."
Millennials and generation Z also are interested in brands
being authentic and giving back to others, Bjork adds.
"When we partner with food trucks, we truly partner with
them," he explains.
He also notes that its food truck partners have input and approval on the flavors and packaging Wise Snacks develops.
"We provide them with samples of products that they can
use to generate excitement with their
existing consumer base as well," Bjork
says. "We also give them hundreds of


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2018

Contents
Retail Merchandiser - March/April 2018 - Cover1
Retail Merchandiser - March/April 2018 - Cover2
Retail Merchandiser - March/April 2018 - 1
Retail Merchandiser - March/April 2018 - Contents
Retail Merchandiser - March/April 2018 - 3
Retail Merchandiser - March/April 2018 - 4
Retail Merchandiser - March/April 2018 - 5
Retail Merchandiser - March/April 2018 - 6
Retail Merchandiser - March/April 2018 - 7
Retail Merchandiser - March/April 2018 - 8
Retail Merchandiser - March/April 2018 - 9
Retail Merchandiser - March/April 2018 - 10
Retail Merchandiser - March/April 2018 - 11
Retail Merchandiser - March/April 2018 - 12
Retail Merchandiser - March/April 2018 - 13
Retail Merchandiser - March/April 2018 - 14
Retail Merchandiser - March/April 2018 - 15
Retail Merchandiser - March/April 2018 - 16
Retail Merchandiser - March/April 2018 - 17
Retail Merchandiser - March/April 2018 - 18
Retail Merchandiser - March/April 2018 - 19
Retail Merchandiser - March/April 2018 - 20
Retail Merchandiser - March/April 2018 - 21
Retail Merchandiser - March/April 2018 - 22
Retail Merchandiser - March/April 2018 - 23
Retail Merchandiser - March/April 2018 - 24
Retail Merchandiser - March/April 2018 - 25
Retail Merchandiser - March/April 2018 - 26
Retail Merchandiser - March/April 2018 - 27
Retail Merchandiser - March/April 2018 - 28
Retail Merchandiser - March/April 2018 - 29
Retail Merchandiser - March/April 2018 - 30
Retail Merchandiser - March/April 2018 - 31
Retail Merchandiser - March/April 2018 - 32
Retail Merchandiser - March/April 2018 - 33
Retail Merchandiser - March/April 2018 - 34
Retail Merchandiser - March/April 2018 - 35
Retail Merchandiser - March/April 2018 - 36
Retail Merchandiser - March/April 2018 - 37
Retail Merchandiser - March/April 2018 - 38
Retail Merchandiser - March/April 2018 - 39
Retail Merchandiser - March/April 2018 - 40
Retail Merchandiser - March/April 2018 - 41
Retail Merchandiser - March/April 2018 - 42
Retail Merchandiser - March/April 2018 - 43
Retail Merchandiser - March/April 2018 - 44
Retail Merchandiser - March/April 2018 - 45
Retail Merchandiser - March/April 2018 - 46
Retail Merchandiser - March/April 2018 - 47
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Retail Merchandiser - March/April 2018 - 49
Retail Merchandiser - March/April 2018 - 50
Retail Merchandiser - March/April 2018 - 51
Retail Merchandiser - March/April 2018 - 52
Retail Merchandiser - March/April 2018 - 53
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Retail Merchandiser - March/April 2018 - Cover3
Retail Merchandiser - March/April 2018 - Cover4
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