Retail Merchandiser - November/December 2017 - 95
Associated Supermarkets Group
response to many of the items, especially the ice cream line,"
Wiscovitch says. "Other products in the stores already include canned foods, oils, rice, honey and vinegar."
The Avenue A line is being released in phases during
2017, and will include more than 500 products ranging
from frozen foods to dried grocery goods to paper goods,
Wiscovitch has been with ASG for three years and says
she is most proud of the core customer base the company
has. "These are entrepreneurs who, for the most part, started from scratch and now have successful family businesses
where first and second generations work together to grow
and make a mark in the marketplace," she says. "They are
very loyal and have a strong sense of community."
ASG's community outreach program is called the Good
Neighbor. The company participates in numerous events
including the annual Susan G. Komen Race for the Cure
Walk, which funds local breast health programs and research to find the cure for breast cancer. It also partners
with the American Diabetes Association to host a Healthy
Cooking Tour series created to demonstrate to consumers
how to cook recipes that are healthy and delicious with a
Latin and Caribbean twist. The program promotes healthy
cooking habits to decrease and prevent diabetes.
"The stores also give back to their communities with Customer Appreciation Day events, where they host fairs in
their parking lots, and partner with vendors to give out food
samples, provide entertainment and thank customers for
their patronage," Wiscovitch explains. "The Compare Foods
store in New Jersey raffles a car every year."
As ASG looks ahead, its vision is to keep growing by
securing good stores, increasing its sales and conPorky Products
tinuing to meet the needs
of its customers. "In a Incorporated in 1961, Porky Products is a
market rapidly changing, third-generation family owned business.
we are committed to the The current owners have over 140 years of
experience between them. Porky's primary
success of our customers business is distributing meats, seafood and
by providing the solutions provisions, prepared food and deli to indethat keep them ahead of pendent retailers with the mission to provide
their competition," Wis- excellent service, quality products and help
covitch concludes. "Our customers become more profitable. Porky
Products is a proud supplier to Associated
success depends on our Supermarket Group.
customers' success." O