Retail Merchandiser - November/December 2017 - 94
Associated Supermarkets Group
have a great team of professionals with a wealth of experience and expertise in the supermarket industry, who are very
passionate about the company and the customers," he says.
Wiscovitch notes that ASG's small but mighty team allows the company to be nimble and pivot when necessary.
"We have industry veterans that have solid experience in the
supermarket industry," she says. "We also have new people
that have joined the company who work very well with our
The ASG program is another key to the company's success. "The program provides the store owners the flexibility to run their stores, a robust assortment of products and
aggressive pricing, which are crucial for successful stores,"
Wiscovitch says. "In addition, our access to capital is also
critical to the stores we serve."
She adds that the company's strong financial footing allows for store financing, including renovations and store
acquisitions. "Qualifying store owners have quick access to
capital if the project makes sense and fits into our growth
strategy," Wiscovitch says.
ASG provides solutions for its customers to stay up to
date with today's technology. "We've been very diligent in
the technology space, as it has become critical in the gro-
cery business," Wiscovitch says. "We partnered with a small
group of innovation companies, including SelfPoint for online grocery shopping, ShelfMint for specialty products and
AppCard for loyalty cards to offer the stores solutions at
ASG also provides solutions at store level, such as the
"In Store Execution Team," which provides reset services
including planograms and category management, and utilizing data to ensure the right assortment of products is
available in the stores.
"As the grocery competitive environment continues to
change from online grocery shopping to meal kits, it is important that our independent stores have the access to services and solutions that enable their success," Wiscovitch says.
ASG maintains an excellent relationship with its vendors,
Wiscovitch notes. Its main provider is C&S Wholesale
Grocers, while it also has partnerships with Porky Products,
Nebraskaland, and R-Best Produce to name a few.
"We have very strong relationships with them all," she
says. "Our vendors also have good relationships with the
stores, which keep the business growing, and more importantly, results in longstanding loyalty."
ASG's merchandising team, headed by Executive Vice
President Joe Garcia, works to not only ensure its customers
receive the best pricing, but also provide them with quality
products. "Our merchandising team help the stores to keep
the best prices in the market to pass savings onto consumers
through weekly in-store specials," Wiscovitch says. "That is
exactly what the consumers want: good quality, assortment
of products and competitive prices."
Additionally, ASG is proactive with staying on top of
industry trends and regulations. "We keep our customers
updated on any and all regulations that might affect them,"
Wiscovitch explains. "For example, when New York City
passed legislation to have supermarkets post calories on
their prepared foods, with the assistance of several industry
associations, including the Food Industry Alliance and the
National Supermarket Association, we were able to get the
city to exempt the requirement for ASG serviced stores."
Building On Success
In 2017 ASG launched its new private brand, Avenue A.
Developed exclusively for the independent supermarkets
served by the company and inspired by the diverse and vibrant communities where the stores are located, according
ASG also owns the private-label brand Super A, which
will be transitioning out of the market as Avenue A items
become available. "We are very excited with the consumer's