Retail Merchandiser - November/December 2017 - 86
Creating an Oasis
Pharmaca is focused on growth and escalating the customer experience. BY ALAN DORICH
Pharmaca combines a pharmacy with a retail store
that sells alternative and wellness medicines.
president and CEO
hen customers come to a Pharmaca store, they can be confident in the
products it sells. "The people at the
home office and those managing our
stores have a passion for making sure we're putting the
best thing on the shelf," President and CEO Richard
Willis declares. "That's what sets Pharmaca apart."
Based in Boulder, Colo., the company's locations
sell both pharmaceutical medicines and alternative
and wellness products. Founder Barry Perzow started Pharmaca 17 years ago, after traveling in Europe.
"He had the idea of combining a pharmacy with
a retail store that would also sell alternative and
wellness medicines," Willis explains. Perzow bought
a pharmacy in Boulder and followed it up by constructing the company's first full-service location.
Over the years, Pharmaca grew to add locations
in six states. Today, it has 28 full-service integrative
pharmacies, a centralized compound facility and
two wellness and beauty locations. "We've also got a
warehouse in Boulder that services our online business and distributes to the stores," Willis adds.
Each location, he notes, employs people who
are experts about the products they sell. "They're
amazing in the knowledge they have," Willis says.
"If you have a sleep issue, they'll talk to you about it
and help guide you to make the best decision about