Retail Merchandiser - November/December 2017 - 80

Retail

BENZER PHARMACY

Setting Standards

Benzer Pharmacy's new CFO introduced processes and technologies to improve operations
and support accelerated growth. BY TIM O'CONNOR

Benzer uses a courier service to deliver products
to customers who may have difficulty picking up
prescriptions in person.

O
Bob Shatanoff, CFO
www.benzerpharmacy.com
Tampa, Fla.

80

n the march to 200 stores, Benzer Pharmacy is creating a cohesive brand known
for expert service from dedicated pharmacists. Going forward, the collection
of independent retail pharmacies will all use the
Benzer name, the same technology and standard
processes. "We want to get the philosophy across
the whole company," CFO Bob Shatanoff says. "It's
one Benzer."
Where large competitors try to be all-in-one retailers that sell groceries and greeting cards alongside prescription drugs, Benzer sets itself apart as a
pure pharmacy dedicated to personal service. When
customers enter the building, they are greeted by a

RETAIL-MERCHANDISER.COM

November/December 2017

pharmacist who knows their history and will take the
time to answer any questions they have. "We don't
have a lot of brick and mortar," Shatanoff explains.
"We don't want a 10,000-square-foot store. We want
a 2,500-square-foot pharmacy with a pharmacist."
Benzer strives to go beyond expectations and even
hired a courier service to deliver products to customers who would otherwise have difficulty picking up
prescriptions in person. Its pharmacists also hit the
road, occasionally visiting doctors in their market
to answer questions they may have about a drug.
"That's what's missing: the personal service," Shatanoff says of competitors. "We're doing the personal
service and we're growing."


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
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