Retail Merchandiser - November/December 2017 - 8
Attendees from around the world gathered at
the 400,000-square-foot expo Oct. 17-20.
William Shatner shined bright and NACS Chairman Joe Sheetz shared three key
attributes to succeed. BY BIANCA HERRON
Each year, the National Association of Convenience Stores (NACS) Show brings together convenience and fuel retailing industry professionals for four days of learning,
buying and selling, and networking to help them grow their bottom line.
This year's premier event was no exception. Held Oct. 17-20 in Chicago, more
than 23,000 attendees from around the
world convened at the 400,000-squarefoot expo, which featured thousands
of the latest products and services that
c-stores sell and use every day.
Keys to Success
One of the highlights of the show
included NACS Chairman Joe Sheetz'
session. Sheetz, also CEO and president
of Sheetz Inc., told attendees the Altoona, Pa.-based company is successful
today due to a focus on three key areas:
customers, culture and community.
He noted that growth isn't always
easy, and that the company had significant help to grow from its lone store
in 1952 to now more than 500. Today,
the company's mission is to provide fast,
friendly service and quality products in
"clean and convenient" locations.
"There is no standard definition of
convenience," he says. "It is whatever people think it should be at that
moment. Whether convenience means a
great location, extended hours, one-stop
shopping or a chance to slow down and
enjoy a meal."
That is why the company's first focus
area, the customer, is all about understanding what people want, how they
want it and when they want it, according to Sheetz. "The bottom line is that
we all have to continue to reinvent our-