Retail Merchandiser - November/December 2017 - 75
Sunshine Gasoline Distributors
privileged children and teens didn't just learn how to play
golf, but were learning important values in the process.
"The First Tee teaches young people core values while
playing golf," Alvarez adds. "I was using core values in business way before I joined The First Tee. I learned about this
as a very young kid from my parents that those values can't
Sunshine Gasoline maintains a family culture. "I will continue, until my last day, to run Sunshine as a family business
with family values," Alvarez says. "Anyone who wears the
Sunshine logo has to feel like they are a member of the Sunshine family. We take pride in our employees and we want
to convey that pride by treating them as we would want to
be treated. That will not be compromised and my children
understand that very well."
In terms of business values, Sunshine Gasoline operates
under the basic rules of retail, which include hours of operation, appearance, service and competitive pricing. "Any
retail business that adheres to those factors are successful,"
Alvarez says. "Those are very important factors to which I
attribute our success."
Making fast decisions
is not the only key to
success. You have to
also be sure that you
have good employees.
Alvarez takes pride in going after new opportunities
and plans for Sunshine Gasoline to purchase more
service stations in the south Florida area.
he pursued those opportunities aggressively. "For example,
we purchased all the assets that BP and Shell had in Dade
County and a few in Broward County," he adds. "I had the
good fortune to grow by aggressively taking advantage of
Although the core values Sunshine Gasoline operates
under are important, Alvarez says being aggressive has
also proved beneficial. "I was blessed with the virtue of
being aggressive," he explains. "I am totally committed to
the business I started when I had practically nothing. I
knew very early on that volume was very important in the
gasoline retail business. Constant, steady growth is almost
required. I am still aggressive now and I see my children
following in the same footsteps, which will take the company to another level."
In its 30-year history, Sunshine Gasoline has never closed or
lost one gas station. Throughout the years, the company has
seized the opportunity when oil companies were exiting the
retail business and assets were being divested. Alvarez says