Retail Merchandiser - November/December 2017 - 75

Sunshine Gasoline Distributors
privileged children and teens didn't just learn how to play
golf, but were learning important values in the process.
"The First Tee teaches young people core values while
playing golf," Alvarez adds. "I was using core values in business way before I joined The First Tee. I learned about this
as a very young kid from my parents that those values can't
be compromised."
Sunshine Gasoline maintains a family culture. "I will continue, until my last day, to run Sunshine as a family business
with family values," Alvarez says. "Anyone who wears the
Sunshine logo has to feel like they are a member of the Sunshine family. We take pride in our employees and we want
to convey that pride by treating them as we would want to
be treated. That will not be compromised and my children
understand that very well."
In terms of business values, Sunshine Gasoline operates
under the basic rules of retail, which include hours of operation, appearance, service and competitive pricing. "Any
retail business that adheres to those factors are successful,"
Alvarez says. "Those are very important factors to which I
attribute our success."

"

Making fast decisions
is not the only key to
success. You have to
also be sure that you
have good employees.

Alvarez takes pride in going after new opportunities
and plans for Sunshine Gasoline to purchase more
service stations in the south Florida area.

he pursued those opportunities aggressively. "For example,
we purchased all the assets that BP and Shell had in Dade
County and a few in Broward County," he adds. "I had the
good fortune to grow by aggressively taking advantage of
these opportunities."

"

Although the core values Sunshine Gasoline operates
under are important, Alvarez says being aggressive has
also proved beneficial. "I was blessed with the virtue of
being aggressive," he explains. "I am totally committed to
the business I started when I had practically nothing. I
knew very early on that volume was very important in the
gasoline retail business. Constant, steady growth is almost
required. I am still aggressive now and I see my children
following in the same footsteps, which will take the company to another level."

Remaining Opportunistic
In its 30-year history, Sunshine Gasoline has never closed or
lost one gas station. Throughout the years, the company has
seized the opportunity when oil companies were exiting the
retail business and assets were being divested. Alvarez says
November/December 2017

RETAIL-MERCHANDISER.COM

75


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
Retail Merchandiser - November/December 2017 - 3
Retail Merchandiser - November/December 2017 - 4
Retail Merchandiser - November/December 2017 - 5
Retail Merchandiser - November/December 2017 - 6
Retail Merchandiser - November/December 2017 - 7
Retail Merchandiser - November/December 2017 - 8
Retail Merchandiser - November/December 2017 - 9
Retail Merchandiser - November/December 2017 - 10
Retail Merchandiser - November/December 2017 - 11
Retail Merchandiser - November/December 2017 - 12
Retail Merchandiser - November/December 2017 - 13
Retail Merchandiser - November/December 2017 - 14
Retail Merchandiser - November/December 2017 - 15
Retail Merchandiser - November/December 2017 - 16
Retail Merchandiser - November/December 2017 - 17
Retail Merchandiser - November/December 2017 - 18
Retail Merchandiser - November/December 2017 - 19
Retail Merchandiser - November/December 2017 - 20
Retail Merchandiser - November/December 2017 - 21
Retail Merchandiser - November/December 2017 - 22
Retail Merchandiser - November/December 2017 - 23
Retail Merchandiser - November/December 2017 - 24
Retail Merchandiser - November/December 2017 - 25
Retail Merchandiser - November/December 2017 - 26
Retail Merchandiser - November/December 2017 - 27
Retail Merchandiser - November/December 2017 - 28
Retail Merchandiser - November/December 2017 - 29
Retail Merchandiser - November/December 2017 - 30
Retail Merchandiser - November/December 2017 - 31
Retail Merchandiser - November/December 2017 - 32
Retail Merchandiser - November/December 2017 - 33
Retail Merchandiser - November/December 2017 - 34
Retail Merchandiser - November/December 2017 - 35
Retail Merchandiser - November/December 2017 - 36
Retail Merchandiser - November/December 2017 - 37
Retail Merchandiser - November/December 2017 - 38
Retail Merchandiser - November/December 2017 - 39
Retail Merchandiser - November/December 2017 - 40
Retail Merchandiser - November/December 2017 - 41
Retail Merchandiser - November/December 2017 - 42
Retail Merchandiser - November/December 2017 - 43
Retail Merchandiser - November/December 2017 - 44
Retail Merchandiser - November/December 2017 - 45
Retail Merchandiser - November/December 2017 - 46
Retail Merchandiser - November/December 2017 - 47
Retail Merchandiser - November/December 2017 - 48
Retail Merchandiser - November/December 2017 - 49
Retail Merchandiser - November/December 2017 - 50
Retail Merchandiser - November/December 2017 - 51
Retail Merchandiser - November/December 2017 - 52
Retail Merchandiser - November/December 2017 - 53
Retail Merchandiser - November/December 2017 - 54
Retail Merchandiser - November/December 2017 - 55
Retail Merchandiser - November/December 2017 - 56
Retail Merchandiser - November/December 2017 - 57
Retail Merchandiser - November/December 2017 - 58
Retail Merchandiser - November/December 2017 - 59
Retail Merchandiser - November/December 2017 - 60
Retail Merchandiser - November/December 2017 - 61
Retail Merchandiser - November/December 2017 - 62
Retail Merchandiser - November/December 2017 - 63
Retail Merchandiser - November/December 2017 - 64
Retail Merchandiser - November/December 2017 - 65
Retail Merchandiser - November/December 2017 - 66
Retail Merchandiser - November/December 2017 - 67
Retail Merchandiser - November/December 2017 - 68
Retail Merchandiser - November/December 2017 - 69
Retail Merchandiser - November/December 2017 - 70
Retail Merchandiser - November/December 2017 - 71
Retail Merchandiser - November/December 2017 - 72
Retail Merchandiser - November/December 2017 - 73
Retail Merchandiser - November/December 2017 - 74
Retail Merchandiser - November/December 2017 - 75
Retail Merchandiser - November/December 2017 - 76
Retail Merchandiser - November/December 2017 - 77
Retail Merchandiser - November/December 2017 - 78
Retail Merchandiser - November/December 2017 - 79
Retail Merchandiser - November/December 2017 - 80
Retail Merchandiser - November/December 2017 - 81
Retail Merchandiser - November/December 2017 - 82
Retail Merchandiser - November/December 2017 - 83
Retail Merchandiser - November/December 2017 - 84
Retail Merchandiser - November/December 2017 - 85
Retail Merchandiser - November/December 2017 - 86
Retail Merchandiser - November/December 2017 - 87
Retail Merchandiser - November/December 2017 - 88
Retail Merchandiser - November/December 2017 - 89
Retail Merchandiser - November/December 2017 - 90
Retail Merchandiser - November/December 2017 - 91
Retail Merchandiser - November/December 2017 - 92
Retail Merchandiser - November/December 2017 - 93
Retail Merchandiser - November/December 2017 - 94
Retail Merchandiser - November/December 2017 - 95
Retail Merchandiser - November/December 2017 - 96
Retail Merchandiser - November/December 2017 - 97
Retail Merchandiser - November/December 2017 - 98
Retail Merchandiser - November/December 2017 - 99
Retail Merchandiser - November/December 2017 - 100
Retail Merchandiser - November/December 2017 - 101
Retail Merchandiser - November/December 2017 - 102
Retail Merchandiser - November/December 2017 - 103
Retail Merchandiser - November/December 2017 - 104
Retail Merchandiser - November/December 2017 - 105
Retail Merchandiser - November/December 2017 - 106
Retail Merchandiser - November/December 2017 - 107
Retail Merchandiser - November/December 2017 - 108
Retail Merchandiser - November/December 2017 - 109
Retail Merchandiser - November/December 2017 - 110
Retail Merchandiser - November/December 2017 - 111
Retail Merchandiser - November/December 2017 - 112
Retail Merchandiser - November/December 2017 - 113
Retail Merchandiser - November/December 2017 - 114
Retail Merchandiser - November/December 2017 - 115
Retail Merchandiser - November/December 2017 - 116
Retail Merchandiser - November/December 2017 - 117
Retail Merchandiser - November/December 2017 - 118
Retail Merchandiser - November/December 2017 - 119
Retail Merchandiser - November/December 2017 - 120
Retail Merchandiser - November/December 2017 - Cover3
Retail Merchandiser - November/December 2017 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com