Retail Merchandiser - November/December 2017 - 72

Sunshine Gasoline Distributors

Sunshine Gasoline believes in operating with
"a no-nonsense, positive attitude," according to
owner and President Maximo Alvarez.

But making fast decisions is not the only key to success.
You have to also be sure that you have good employees
whom you can trust. I do my best to surround myself with
good people."
"Throughout its life, Sunshine Gasoline has enlisted the aid
of former major oil company employees to contribute to its
years of experience in the business," the company says. "The
combined knowledge and
experience allows the
ExxonMobil
company a leading edge
and remarkable insight
ExxonMobil is extremely proud to be part of
to the world of light oils
the Sunshine Gasoline family, and to work
with Max Alvarez and his team.
retailing. We share this
"We congratulate Max on his company's
knowledge freely and it is
30th anniversary and thank him for all
greatly used to the benefit
he has done to advance the retail fuels
of all our clients and busiindustry in Florida," said John Rhodes,
ness partners."
Americas Retail Director, ExxonMobil Fuels
and Lubricants Marketing Company. "Since
Sunshine
Gasoline
opening his first location in 1987, Max has
currently has 61 employbeen more than just an outstanding and
ees, which include Alvasuccessful business leader. He has been an
rez's three children. He
engaged and caring individual who supports
sees them as the future of
his community."
G. Grant Doescher, ExxonMobil U.S.
the company. The comBranded Wholesale Manager, added: "Our
pany's gasoline brands
relationship with Max has grown because our
include Citgo, Chevron,
organizations share a commitment to deliver
Texaco, Shell, Exxonoutstanding customer experiences and
Mobil and Marathon.
high-quality fuels to drivers of Dade, Broward
and Palm Beach counties in Florida. We are
proud of our relationship and look forward to
many more years of collaborating with Max
and Sunshine Gasoline Distributors."

72

RETAIL-MERCHANDISER.COM

Flexibly Evolving
The gas station industry
is ever-evolving and has

November/December 2017

seen a number of tremendous changes over the past 50 years,
Alvarez says. "Back in 1971, every gas station was full-service
and then they became self-service," he remembers. "I was a
rep at that time and independent operators who were franchising the locations literally handed us the keys to the business and said, 'My customers have high-end cars and won't
pump their own gas.'"
The industry then changed from automotive mechanical
repair shops to convenience stores. "I had many operators
who were running mechanical shops and now they had to
sell Twinkies?" Alvarez says. "They accused the oil companies of putting them out of business, but they chose not
to adjust to the
business."
As laws and Mercantil Bank
regulations be- Mercantil Bank is one of the largest banks
came more re- in the U.S., with $8.5 billion in assets. We
strictive, so did operate 15 banking centers in South Florida,
the gas station seven in Houston, Texas, and a commercial
real estate loan production office in New
industry. During York's Manhattan. Mercantil Bank provides
the 1990s, there individuals and businesses a diverse portfowas a seismic lio of deposit, credit, and wealth manageshift from lead- ment solutions, including investment, trust,
ed to unleaded and estate planning through its subsidiaries, Mercantil Investment Services, Inc. and
gasoline and sta- Mercantil Trust Company, N.A.
tions went from
Our commitment to be a true partner for
carrying two fuel our customers has led to almost 40 years of
products to three. success. Our mission is to provide our cusOver time, the oil tomers with excellent financial products and
services that empower their world, with the
industry - as well goal of moving forward and growing together.
as many others -


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
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