Retail Merchandiser - November/December 2017 - 70

Retail

Maximo Alvarez says Sunshine Gasoline has
been successful in part because of its ability to
evolve along with the industry.

SUNSHINE GASOLINE DISTRIBUTORS

Shining Bright

Sunshine Gasoline Distributors continues to expand by holding on to its core values and
remaining flexible in an ever-changing industry. BY JANICE HOPPE-SPIERS
Maximo Alvarez, owner
and president
www.sunshinegasoline.com
Doral, Fla.

70

T

hirty years ago, Maximo Alvarez seized the
opportunity to purchase four underperforming gas stations in the south Florida
region. Although many people told him it
was not a wise decision, Alvarez knew the stations
were in good locations and would thrive under the
right management.
Today, Sunshine Gasoline Distributors is one of
the largest distributors in the state, supplying more
than 500 gas stations and owning about 350 of
them. "March 19, 1987 has tremendous meaning to
me because I was the one who purchased the locations," Alvarez says. "A lot of people said it wasn't
a wise decision because those locations weren't any
good. Coincidentally, my very first job in 1971 was
as a field representative for an oil company. I was
in charge of supervising 20 stations in the area. I

RETAIL-MERCHANDISER.COM

November/December 2017

knew those four stations were good sites, but just
not managed properly.
"The oil industry executives at the time saw those
locations as undesirable locations because they were
not meeting their volume objectives," he continues. "I was convinced they were good locations. I
proved that correctly and they are still four excellent,
grade-A locations 30 years later."
Sunshine Gasoline attributes its success to many
factors. "It is very important to remain flexible in
an industry that has seen dramatic changes since I
started in 1971. I feel that everyone in the industry
who has been able to adjust and accept changes have
become successful. It is also important to maintain
your core values and operating with a no-nonsense,
positive attitude," Alvarez claims. "Being a sole proprietor has made it very easy to make fast decisions.


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
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