Retail Merchandiser - November/December 2017 - 66
Sports & Tailgating
Surf9 takes pride in its innovation and providing
great user experiences.
On The Waves
Body Glove licensee Surf9 continues to grow its footwear offerings and expand into new
product categories. BY JIM HARRIS
John Chenciner, CEO
Fort Myers, Fla
urf9 LLC's ability to design and source innovative products, as well as its knack for
online marketing make it a trusted partner to one of the world's most well-known
The Fort Myers, Fla. based company is the exclusive footwear, inflatable standup paddle board and
kayak licensee to Body Glove, the brand known for
inventing the first practical wetsuit. Surf9's products
include a full range of sandals and water shoes, some
worn by many of the world's leading watersports
athletes. The company's products are sold by retailers
including Dick's Sporting Goods, Big 5, Academy
Sports + Outdoors, Cabela's, Famous Footwear and
Rack Room Shoes.
"We provide retailers with great, high-quality products - including several that hold multiple
patents - that have great marketing behind them,"
CEO John Chenciner says. "We deliver our products on-time with well below industry average
return rates. We are all about offering innovation
and an awesome user experience, which has created
happy retailers and consumers."
The company's focus on quality and consumer