Retail Merchandiser - November/December 2017 - 64
Texas A&M University
A Great Escape
Texas A&M and '47 also recently presented an Escape
Room during "Howdy Week" at the university's student
In the game's premise, a rival team has stolen the Aggies'
playbook and students solve puzzles in order to get it back.
"We also had some campus micro-influencers go in and
be a team of their own," Hinckley adds, noting that these
students spread the word
about the three-day event
on social media.
'47 is a sports lifestyle brand founded in
"The idea of creating
Boston, Mass., by twin brothers, Arthur and
Escape Room was
Henry D'Angelo in 1947. The D'Angelos were
appealing because it was
entrepreneurial pioneers who were quick to
see the future of sports licensing by selling
pennants and other sports memorabilia on
which provided flexibilthe streets around Fenway Park. Through a
ity to tell the brand stocombination of hard work, sound instincts
ries of both Texas A&M
and incredible passion, the brothers were
and '47 through a fun
able to grow their business from a single
street cart to a premier sports lifestyle brand
and challenging game."
that uniquely melds sport and style. '47 is a
'47 Interactive Marketproud partner of MLB, NFL, NHL, NBA, MLS,
ing Coordinator Erika
MLL, and over 900 collegiate programs.
Winners received gift cards for the Barnes & Noble location on campus, which featured a small '47 store. Unfortunately, Hurricane Harvey hit immediately after the event.
As a result, the university's September sales were "understandably down slightly," Hinckley admits. "But the brand