Retail Merchandiser - November/December 2017 - 57

Auburn University

Through its research, Auburn has found
students want designs that are specific to the
school and its traditions.

"They want to show their passion for
Auburn and our job is to help them do
that," Harbison says.
Though their research, Blackmon
and Harbison found that students want
designs that are specific to Auburn and
that express school traditions. "They
want designs that set them apart from
other colleges," Blackmon adds.
This year, the university started hosting a variety of events, like Auburn
Family Friday, to encourage its fans to
wear their gear and show their school
spirit on Fridays. Through social media,
Auburn gave away a car makeover. That
included a variety of Auburn-themed
automotive products like a flag, rearview mirror decoration, hood ornament, magnet, bumper sticker and
floor mats.
"By highlighting the automotive category in this promotion, we are working
to create value for our licensees and to

MV SPORT/THE GAME
MV SPORT/THE GAME have enjoyed a tremendous relationship as a valued licensing
partner with Auburn University. We operate a
close to market approach in delivering quality goods at sharp prices and low minimums
with excellent service. War Eagle!

show the Auburn consumer a unique
way to express their passion," Blackmon
says. "Everything we do is geared toward
building the love for our brand and motivating the purchase of our brand."

Steeped in Tradition
Founded in 1856, Auburn University
was first established as the East Alabama Male College. In 1872, under the
Morrill Act, the school became the first
land-grant college in the South and was
renamed the Agricultural and Mechanical College of Alabama. In 1899, it
changed its name again to the Alabama
Polytechnic Institute.
In 1960 the name of the school was
changed to Auburn University, a name
that represents its location and expresses the varied academic programs and
larger curriculum of a major university. Today, the university sits on about
1,800 acres, features 427 buildings and
is home to more than 28,200 students.
Auburn's core traditions are passion
and spirit. The university prides itself
on being steeped in tradition. Auburn
has been known as the home of the Tigers since the university first fielded a
football team in 1892 to play the Georgia Bulldogs in Atlanta. Its colors are
navy blue and orange. O
November/December 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
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