Retail Merchandiser - November/December 2017 - 50
Sports & Tailgating
ASSOCIATED STUDENTS UCLA
The UCLA Store launches a 15-year partnership with Under Armour as the official outfitter of UCLA athletics and adds products to meet customer demands. BY JANICE HOPPE-SPIERS
The UCLA Store and Trademarks & Licensing
departments are part of the associated Students
UCLA Services & Enterprises department.
DON LIEBIG (UCLA PHOTOGRAPHY)
director, UCLA Trademarks & Licensing
ourists from around the world are drawn
to the mystique that surrounds southern
California. Located in the heart of the region's biggest city is the world-renowned
University of California Los Angeles (UCLA). "It's
pretty iconic," says Patrick Healey, director - general
merchandise at Associated Students UCLA/UCLA
Store. "UCLA is very high-profile throughout the
world. In Europe and Asia it represents the U.S.,
and in some countries, UCLA seems to be a word
more than an acronym."
UCLA is consistently ranked among the world's
top-tier universities and is the most applied-to uni-
versity in the country with an annual average of
100,000 freshman applications submitted. The university has a "can-do" perspective that has brought
it 13 Nobel Prizes, 12 MacArthur Fellows, 113
NCAA titles and 261 Olympic medals.
"UCLA's spirit of optimism can be found everywhere - on campus and all around the world
- expressed by the limitless possibilities and cando mindset that helps transform students into
game-changers and faculty into groundbreakers,"
the university says.
UCLA was founded in 1919 as the University of
California "Southern Branch," which offered two-