Retail Merchandiser - November/December 2017 - 44

NFL
Bridging Cultures
In addition to serving homegaters with expanded product
lines, the NFL continues to support the fans who attend
games regularly with tailgating items. "Our fans have a great
passion and enthusiasm for tailgating," Madden says. "It's a
big part of our culture, so we wanted to continue to focus
on that and perform an inventory of what we have to offer
those fans."
One of the league's
long-standing outdoor
Logo Brands
lifestyle product licensLogo Brands is a proud partner of the NFL.
ees, Logo Brands, recentOur partnership with the NFL inspires us to
ly expanded its partnerlead the industry with tailgate and outdoor
ship with the NFL. The
lifestyle products. Whether tailgating at the
company has manufacstadium, homegating or enjoying the outdoors, our products amplify the affinity for
tured team-branded tailNFL fans. Each year, we continue to add to
gate items such as porour product assortment for NFL teams. Logo
table chairs and tents for
Brands began shipping collegiate tailgate
more than a decade. Logo
chairs from a garage in Memphis, Tenn. in
Brands since April has
2000. We now manage a multi-million dollar
portfolio of licenses in addition to the NFL-
expanded its NFL prodMLB, NHL, NBA and over 600 Colleges. Don't
ucts to include portable
Hold Back.
tables, coolers, totes, cad-

44

RETAIL-MERCHANDISER.COM

November/December 2017

dies, camping and beach tents and canopies, beach umbrellas, event shelters and gazebos. The company's products are
sold online as well as in national and independent retailers.
The NFL's other longtime licensing partner in the tailgating
category is Rawlings.
The NFL recently bridged the gap between tailgating and
homegating during a "Tailgate to Homegating" event be-


https://logobrands.com/ https://www.instagram.com/logobrandsinc/ https://twitter.com/logobrandsinc?lang=en https://www.facebook.com/logobrands/ https://logobrands.com/national-football-league http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
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Retail Merchandiser - November/December 2017 - Cover3
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