Retail Merchandiser - November/December 2017 - 37
Caserta says. "Most of our business is same-day, but we
can turn around even the most complicated personalized
mass orders within a lead time of three to 10 days, with
no minimum order sizes or set-up costs; typically, the lead
time for such a highly customized product would be six to
The speed and "no-minimums" of the company's manufacturing process allows retailers to greatly reduce their inventory exposure as well as offer a wider variety of products.
"If [retailers] sell out of a product in mid-season, they can
order a few more, as opposed to 300, and we can send in
a few days," he adds. "This allows retailers to be very agile
and give the consumer what they want, when they want it.
Our retailers currently offer $3 billion worth of ProSphere
products online, but no one carries any of that in inventory."
stand apart from competitors. "Our designs really set us
apart," says Walt Fudge, Teamwork Athletic's vice president
of licensing and business development. "The sublimation
process and emphasis we place here on creative design gives
us products that just look different. Our clients constantly
tell us that our products are aesthetically beautiful."
Teamwork Athletic enhanced its production processes five years ago in light of the shift of retail online. "We
The company performs its own manufacturing, including cutting and sewing, in two locations: a three-building
campus in San Marcos, Calif., and a manufacturing plant
in Mexico. It also maintains a warehouse of fabric and ink.
Caserta describes Teamwork Athletic's manufacturing as
being a single-piece-flow process inspired by lean manufacturing methodologies. "Our manufacturing process allows
us to manufacture any product at anytime," he says.
The company's processes yield high-quality products that